메뉴 건너뛰기




Volumn 42, Issue 4, 2013, Pages 507-517

Supplier segmentation using fuzzy logic

Author keywords

Fuzzy rule based systems; Multi criteria decision making (MCDM); Sensitivity analysis; Supplier relationship management; Supplier segmentation

Indexed keywords


EID: 84878479044     PISSN: 00198501     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.indmarman.2013.03.003     Document Type: Article
Times cited : (63)

References (84)
  • 1
    • 0001165798 scopus 로고    scopus 로고
    • Portfolios of buyer-supplier relationships
    • Bensaou B.M. Portfolios of buyer-supplier relationships. Sloan Management Review 1999, 40(4):35-44.
    • (1999) Sloan Management Review , vol.40 , Issue.4 , pp. 35-44
    • Bensaou, B.M.1
  • 2
    • 67649855134 scopus 로고    scopus 로고
    • A knowledge discovery method based on genetic fuzzy systems for obtaining consumer behaviour patterns. An empirical application to a web-based trust model
    • Casillas J., Martínez-López F.J. A knowledge discovery method based on genetic fuzzy systems for obtaining consumer behaviour patterns. An empirical application to a web-based trust model. International Journal of Management and Decision Making 2009, 10(5/6):402-428.
    • (2009) International Journal of Management and Decision Making , vol.10 , Issue.5-6 , pp. 402-428
    • Casillas, J.1    Martínez-López, F.J.2
  • 3
    • 56349142213 scopus 로고    scopus 로고
    • Mining uncertain data with multiobjective genetic fuzzy systems to be applied in consumer behaviour modeling
    • Casillas J., Martínez-López F.J. Mining uncertain data with multiobjective genetic fuzzy systems to be applied in consumer behaviour modeling. Expert Systems with Applications 2009, 36(2):1645-1659.
    • (2009) Expert Systems with Applications , vol.36 , Issue.2 , pp. 1645-1659
    • Casillas, J.1    Martínez-López, F.J.2
  • 6
    • 0242269927 scopus 로고    scopus 로고
    • Interactive selection model for supplier selection process: an analytical hierarchy process approach
    • Chan F.T.S. Interactive selection model for supplier selection process: an analytical hierarchy process approach. International Journal of Production Research 2003, 41(15):3549-3579.
    • (2003) International Journal of Production Research , vol.41 , Issue.15 , pp. 3549-3579
    • Chan, F.T.S.1
  • 7
    • 0000238515 scopus 로고
    • Industrial market segmentation by the structure of the purchasing process
    • Choffray J.M., Lilien G.L. Industrial market segmentation by the structure of the purchasing process. Industrial Marketing Management 1980, 9(4):331-342.
    • (1980) Industrial Marketing Management , vol.9 , Issue.4 , pp. 331-342
    • Choffray, J.M.1    Lilien, G.L.2
  • 8
    • 0030288205 scopus 로고    scopus 로고
    • An exploration of supplier selection practices across the supply chain
    • Choi T.Y., Hartley J.L. An exploration of supplier selection practices across the supply chain. Journal of Operations Management 1996, 14(4):333-343.
    • (1996) Journal of Operations Management , vol.14 , Issue.4 , pp. 333-343
    • Choi, T.Y.1    Hartley, J.L.2
  • 9
    • 79954603827 scopus 로고    scopus 로고
    • Solving the constrained p-center problem using heuristic algorithms
    • Davoodi M., Mohades A., Rezaei J. Solving the constrained p-center problem using heuristic algorithms. Applied Soft Computing 2011, 11(4):3321-3328.
    • (2011) Applied Soft Computing , vol.11 , Issue.4 , pp. 3321-3328
    • Davoodi, M.1    Mohades, A.2    Rezaei, J.3
  • 10
    • 0040984002 scopus 로고
    • The capabilities of market-driven organizations
    • Day G.S. The capabilities of market-driven organizations. The Journal of Marketing 1994, 58(4):37-52.
    • (1994) The Journal of Marketing , vol.58 , Issue.4 , pp. 37-52
    • Day, G.S.1
  • 11
    • 77952887520 scopus 로고    scopus 로고
    • Evaluating the bases of supplier segmentation: A review and taxonomy
    • Day M., Magnan G.M., Moeller M.M. Evaluating the bases of supplier segmentation: A review and taxonomy. Industrial Marketing Management 2010, 39(4):625-639.
    • (2010) Industrial Marketing Management , vol.39 , Issue.4 , pp. 625-639
    • Day, M.1    Magnan, G.M.2    Moeller, M.M.3
  • 13
    • 69449085098 scopus 로고    scopus 로고
    • The decentering of the global firm
    • Desai M.A. The decentering of the global firm. World Economy 2009, 32(9):1271-1290.
    • (2009) World Economy , vol.32 , Issue.9 , pp. 1271-1290
    • Desai, M.A.1
  • 14
    • 0002750342 scopus 로고
    • An analysis of vendor selection systems and decisions
    • Dickson G.W. An analysis of vendor selection systems and decisions. Journal of Purchasing 1966, 2(1):5-17.
    • (1966) Journal of Purchasing , vol.2 , Issue.1 , pp. 5-17
    • Dickson, G.W.1
  • 15
    • 0031502147 scopus 로고    scopus 로고
    • An examination of the nature of trust in buyer-seller relationships
    • Doney P.M., Cannon J.P. An examination of the nature of trust in buyer-seller relationships. The Journal of Marketing 1997, 61(2):35-51.
    • (1997) The Journal of Marketing , vol.61 , Issue.2 , pp. 35-51
    • Doney, P.M.1    Cannon, J.P.2
  • 16
    • 0032369532 scopus 로고    scopus 로고
    • The role of relationship quality in the stratification of vendors as perceived by customers
    • Dorsch M., Swanson S., Kelley S. The role of relationship quality in the stratification of vendors as perceived by customers. Journal of the Academy of Marketing Science 1998, 26(2):128-142.
    • (1998) Journal of the Academy of Marketing Science , vol.26 , Issue.2 , pp. 128-142
    • Dorsch, M.1    Swanson, S.2    Kelley, S.3
  • 17
    • 0040944321 scopus 로고    scopus 로고
    • Strategic supplier segmentation: The next 'best practice' in supply chain management
    • Dyer J.H., Cho D.S., Chu W. Strategic supplier segmentation: The next 'best practice' in supply chain management. California Management Review 1998, 40(2):57-77.
    • (1998) California Management Review , vol.40 , Issue.2 , pp. 57-77
    • Dyer, J.H.1    Cho, D.S.2    Chu, W.3
  • 18
    • 33645904200 scopus 로고    scopus 로고
    • Enhancing the business-to-business supply chain: Insights from partitioning the supply-side
    • Erevelles S., Stevenson T.H. Enhancing the business-to-business supply chain: Insights from partitioning the supply-side. Industrial Marketing Management 2006, 35(4):481-492.
    • (2006) Industrial Marketing Management , vol.35 , Issue.4 , pp. 481-492
    • Erevelles, S.1    Stevenson, T.H.2
  • 19
    • 70449532478 scopus 로고    scopus 로고
    • Towards an understanding of attraction in buyer-supplier relationships
    • Hald K.S., Cordón C., Vollmann T.E. Towards an understanding of attraction in buyer-supplier relationships. Industrial Marketing Management 2009, 38(8):960-970.
    • (2009) Industrial Marketing Management , vol.38 , Issue.8 , pp. 960-970
    • Hald, K.S.1    Cordón, C.2    Vollmann, T.E.3
  • 21
    • 0037125659 scopus 로고    scopus 로고
    • Applying environmental criteria to supplier assessment: A study in the application of the analytical hierarchy process
    • Handfield R.B., Walton S.V., Sroufe R., Melnyk S.A. Applying environmental criteria to supplier assessment: A study in the application of the analytical hierarchy process. European Journal of Operational Research 2002, 141(1):70-87.
    • (2002) European Journal of Operational Research , vol.141 , Issue.1 , pp. 70-87
    • Handfield, R.B.1    Walton, S.V.2    Sroufe, R.3    Melnyk, S.A.4
  • 22
    • 70349753154 scopus 로고    scopus 로고
    • Multi-criteria decision making approaches for supplier evaluation and selection: A literature review
    • Ho W., Xu X., Dey P.K. Multi-criteria decision making approaches for supplier evaluation and selection: A literature review. European Journal of Operational Research 2010, 202(1):16-24.
    • (2010) European Journal of Operational Research , vol.202 , Issue.1 , pp. 16-24
    • Ho, W.1    Xu, X.2    Dey, P.K.3
  • 26
    • 84987998031 scopus 로고    scopus 로고
    • Supplier selection and assessment: their impact on business performance
    • Kannan V.R., Tan K.C. Supplier selection and assessment: their impact on business performance. Journal of Supply Chain Management 2002, 38(4):11-21.
    • (2002) Journal of Supply Chain Management , vol.38 , Issue.4 , pp. 11-21
    • Kannan, V.R.1    Tan, K.C.2
  • 27
    • 0001052931 scopus 로고    scopus 로고
    • Collaboration and technology linkages: A strategic supplier typology
    • Kaufman A., Wood C.H., Theyel G. Collaboration and technology linkages: A strategic supplier typology. Strategic Management Journal 2000, 21(6):649-663.
    • (2000) Strategic Management Journal , vol.21 , Issue.6 , pp. 649-663
    • Kaufman, A.1    Wood, C.H.2    Theyel, G.3
  • 29
    • 0001069091 scopus 로고
    • Purchasing must become supply management
    • September/October
    • Kraljic P. Purchasing must become supply management. Harvard Business Review 1983, (September/October):109-117.
    • (1983) Harvard Business Review , pp. 109-117
    • Kraljic, P.1
  • 30
    • 0001899533 scopus 로고    scopus 로고
    • Supplier Development: Current Practices and Outcomes
    • Krause D.R. Supplier Development: Current Practices and Outcomes. Journal of Supply Chain Management 1997, 33(2):12-19.
    • (1997) Journal of Supply Chain Management , vol.33 , Issue.2 , pp. 12-19
    • Krause, D.R.1
  • 32
    • 0032295038 scopus 로고    scopus 로고
    • An empirical investigation of supplier development: Reactive and strategic processes
    • Krause D.R., Handfield R.B., Scannell T.V. An empirical investigation of supplier development: Reactive and strategic processes. Journal of Operations Management 1998, 17(1):39-58.
    • (1998) Journal of Operations Management , vol.17 , Issue.1 , pp. 39-58
    • Krause, D.R.1    Handfield, R.B.2    Scannell, T.V.3
  • 33
    • 33847682667 scopus 로고    scopus 로고
    • The relationships between supplier development, commitment, social capital accumulation and performance improvement
    • Krause D.R., Handfield R.B., Tyler B.B. The relationships between supplier development, commitment, social capital accumulation and performance improvement. Journal of Operations Management 2007, 25(2):528-545.
    • (2007) Journal of Operations Management , vol.25 , Issue.2 , pp. 528-545
    • Krause, D.R.1    Handfield, R.B.2    Tyler, B.B.3
  • 34
    • 0034386296 scopus 로고    scopus 로고
    • A structural analysis of the effectiveness of buying firms' strategies to improve supplier performance
    • Krause D.R., Scannell T.V., Calantone R.J. A structural analysis of the effectiveness of buying firms' strategies to improve supplier performance. Decision Sciences 2000, 31(1):33-55.
    • (2000) Decision Sciences , vol.31 , Issue.1 , pp. 33-55
    • Krause, D.R.1    Scannell, T.V.2    Calantone, R.J.3
  • 35
    • 33750408333 scopus 로고    scopus 로고
    • Supply chain management institute, Sarasota, Florida, D.M. Lambert (Ed.)
    • Supply chain management: Process, partnership, performance 2008, Supply chain management institute, Sarasota, Florida. 3rd ed. D.M. Lambert (Ed.).
    • (2008) Supply chain management: Process, partnership, performance
  • 36
    • 0025404409 scopus 로고
    • Fuzzy logic in control systems: Fuzzy logic controller. I
    • Lee C.C. Fuzzy logic in control systems: Fuzzy logic controller. I. IEEE Transactions on Systems, Man, and Cybernetics 1990, 20(2):404-418.
    • (1990) IEEE Transactions on Systems, Man, and Cybernetics , vol.20 , Issue.2 , pp. 404-418
    • Lee, C.C.1
  • 37
    • 0029637637 scopus 로고
    • Modeling global market entry decision by fuzzy logic with an application to country risk assessment
    • Levy J.B., Yoon E. Modeling global market entry decision by fuzzy logic with an application to country risk assessment. European Journal of Operational Research 1995, 82(1):53-78.
    • (1995) European Journal of Operational Research , vol.82 , Issue.1 , pp. 53-78
    • Levy, J.B.1    Yoon, E.2
  • 38
    • 0033908219 scopus 로고    scopus 로고
    • The development of a hybrid intelligent system for developing marketing strategy
    • Li S. The development of a hybrid intelligent system for developing marketing strategy. Decision Support Systems 2000, 27(4):395-409.
    • (2000) Decision Support Systems , vol.27 , Issue.4 , pp. 395-409
    • Li, S.1
  • 39
    • 84986166720 scopus 로고    scopus 로고
    • Integrating group Delphi, fuzzy logic and expert systems for marketing strategy development: The hybridisation and its effectiveness
    • Li S., Davies B., Edwards J., Kinman R., Duan Y. Integrating group Delphi, fuzzy logic and expert systems for marketing strategy development: The hybridisation and its effectiveness. Marketing Intelligence & Planning 2002, 20(5):273-284.
    • (2002) Marketing Intelligence & Planning , vol.20 , Issue.5 , pp. 273-284
    • Li, S.1    Davies, B.2    Edwards, J.3    Kinman, R.4    Duan, Y.5
  • 40
    • 70449525307 scopus 로고    scopus 로고
    • AgentsInternational: Integration of multiple agents, simulation, knowledge bases and fuzzy logic for international marketing decision making
    • Li S., Li J.Z. AgentsInternational: Integration of multiple agents, simulation, knowledge bases and fuzzy logic for international marketing decision making. Expert Systems with Applications 2010, 37(3):2580-2587.
    • (2010) Expert Systems with Applications , vol.37 , Issue.3 , pp. 2580-2587
    • Li, S.1    Li, J.Z.2
  • 41
    • 84963342677 scopus 로고
    • Advances in the linguistic synthesis of fuzzy controllers
    • Mamdani E.H. Advances in the linguistic synthesis of fuzzy controllers. International Journal of Man-machine Studies 1976, 8(6):669-678.
    • (1976) International Journal of Man-machine Studies , vol.8 , Issue.6 , pp. 669-678
    • Mamdani, E.H.1
  • 43
    • 77958168176 scopus 로고    scopus 로고
    • Marketing intelligent system for customer segmentation
    • Springer-Verlag, Berlin Heidelberg, J. Casillas, F.J. Martínez-López (Eds.) Marketing Intelligence Systems
    • Markic B., Tomic D. Marketing intelligent system for customer segmentation. STUDFUZZ 2010, 258:79-111. Springer-Verlag, Berlin Heidelberg. J. Casillas, F.J. Martínez-López (Eds.).
    • (2010) STUDFUZZ , vol.258 , pp. 79-111
    • Markic, B.1    Tomic, D.2
  • 44
    • 70349349186 scopus 로고    scopus 로고
    • Marketing intelligent systems for consumer behaviour modelling by a descriptive induction approach based on genetic fuzzy systems
    • Martínez-López F.J., Casillas J. Marketing intelligent systems for consumer behaviour modelling by a descriptive induction approach based on genetic fuzzy systems. Industrial Marketing Management 2009, 38(7):714-731.
    • (2009) Industrial Marketing Management , vol.38 , Issue.7 , pp. 714-731
    • Martínez-López, F.J.1    Casillas, J.2
  • 45
    • 84878506343 scopus 로고    scopus 로고
    • MathWorks MATLAB 7.9.1 (R2009bSP1), the language of technical computing
    • The MathWorks, Inc., Natick, Massachusetts
    • MathWorks MATLAB 7.9.1 (R2009bSP1), the language of technical computing 2010, The MathWorks, Inc., Natick, Massachusetts.
    • (2010)
  • 46
    • 38749105068 scopus 로고    scopus 로고
    • What is the right outsourcing strategy for your process
    • McIvor R. What is the right outsourcing strategy for your process. European Management Journal 2008, 26(1):24-34.
    • (2008) European Management Journal , vol.26 , Issue.1 , pp. 24-34
    • McIvor, R.1
  • 47
    • 0038779966 scopus 로고    scopus 로고
    • Balancing theory and practice: A reappraisal of business-to-business segmentation
    • Mitchell V.W., Wilson D.F. Balancing theory and practice: A reappraisal of business-to-business segmentation. Industrial Marketing Management 1998, 27(5):429-445.
    • (1998) Industrial Marketing Management , vol.27 , Issue.5 , pp. 429-445
    • Mitchell, V.W.1    Wilson, D.F.2
  • 48
    • 84857956899 scopus 로고    scopus 로고
    • Inter-organisational supplier development: The case of customer attractiveness and strategic fit
    • Mortensen M., Arlbjørn J. Inter-organisational supplier development: The case of customer attractiveness and strategic fit. Supply Chain Management: An International Journal 2012, 17(2):152-171.
    • (2012) Supply Chain Management: An International Journal , vol.17 , Issue.2 , pp. 152-171
    • Mortensen, M.1    Arlbjørn, J.2
  • 49
    • 0031161395 scopus 로고    scopus 로고
    • Designing green vendor rating systems for the assessment of a supplier's environmental performance
    • Noci G. Designing green vendor rating systems for the assessment of a supplier's environmental performance. European Journal of Purchasing and Supply Management 1997, 3(2):103-114.
    • (1997) European Journal of Purchasing and Supply Management , vol.3 , Issue.2 , pp. 103-114
    • Noci, G.1
  • 50
    • 0031093548 scopus 로고    scopus 로고
    • A portfolio approach to supplier relationships
    • Olsen R.F., Ellram L.M. A portfolio approach to supplier relationships. Industrial Marketing Management 1997, 26(2):101-113.
    • (1997) Industrial Marketing Management , vol.26 , Issue.2 , pp. 101-113
    • Olsen, R.F.1    Ellram, L.M.2
  • 51
    • 84878481479 scopus 로고    scopus 로고
    • in press. A Soft-Computing-based Method for the Automatic Discovery of Fuzzy Rules in Databases: Uses for Academic Research and Management Support in Marketing. Journal of Business Research, Special Issue on Advancing research methods in marketing.
    • Orriols-Puig, A., Martínez-López, F. J., Casillas, J., & Lee, N. (in press). A Soft-Computing-based Method for the Automatic Discovery of Fuzzy Rules in Databases: Uses for Academic Research and Management Support in Marketing. Journal of Business Research, Special Issue on Advancing research methods in marketing.
    • Orriols-Puig, A.1    Martínez-López, F.J.2    Casillas, J.3    Lee, N.4
  • 52
    • 49149147291 scopus 로고
    • Vendor segmentation: An additional level of market segmentation
    • Parasuraman A. Vendor segmentation: An additional level of market segmentation. Industrial Marketing Management 1980, 9(1):59-62.
    • (1980) Industrial Marketing Management , vol.9 , Issue.1 , pp. 59-62
    • Parasuraman, A.1
  • 53
    • 77956029711 scopus 로고    scopus 로고
    • The University of Chicago Press, Chicago and London
    • Ragin C.C. Fuzzy-set social science 2000, The University of Chicago Press, Chicago and London.
    • (2000) Fuzzy-set social science
    • Ragin, C.C.1
  • 54
  • 55
    • 84864999104 scopus 로고    scopus 로고
    • A joint pricing, lot-sizing, and supplier selection model
    • Rezaei J., Davoodi M. A joint pricing, lot-sizing, and supplier selection model. International Journal of Production Research 2012, 50(16):4524-4542.
    • (2012) International Journal of Production Research , vol.50 , Issue.16 , pp. 4524-4542
    • Rezaei, J.1    Davoodi, M.2
  • 56
    • 78349256298 scopus 로고    scopus 로고
    • A rule-based multi-criteria approach to inventory classification
    • Rezaei J., Dowlatshahi S. A rule-based multi-criteria approach to inventory classification. International Journal of Production Research 2010, 48(23):7107-7126.
    • (2010) International Journal of Production Research , vol.48 , Issue.23 , pp. 7107-7126
    • Rezaei, J.1    Dowlatshahi, S.2
  • 57
    • 84870698754 scopus 로고    scopus 로고
    • Two multi-criteria approaches to supplier segmentation. Advances in Production Management Systems
    • Springer, Berlin Heidelberg, J. Frick, B. Laugen (Eds.)
    • Rezaei J., Ortt J.R. Two multi-criteria approaches to supplier segmentation. Advances in Production Management Systems. Value networks: Innovation, technologies, and management 2012, 384:317-325. Springer, Berlin Heidelberg. J. Frick, B. Laugen (Eds.).
    • (2012) Value networks: Innovation, technologies, and management , vol.384 , pp. 317-325
    • Rezaei, J.1    Ortt, J.R.2
  • 59
    • 84868483520 scopus 로고    scopus 로고
    • Multi-criteria supplier segmentation using a fuzzy preference relations based AHP
    • Rezaei J., Ortt R. Multi-criteria supplier segmentation using a fuzzy preference relations based AHP. European Journal of Operational Research 2013, 225(1):75-84.
    • (2013) European Journal of Operational Research , vol.225 , Issue.1 , pp. 75-84
    • Rezaei, J.1    Ortt, R.2
  • 60
    • 82255179171 scopus 로고    scopus 로고
    • Measuring entrepreneurship: Expert-based vs. data-based methodologies
    • Rezaei J., Ortt R., Scholten V. Measuring entrepreneurship: Expert-based vs. data-based methodologies. Expert Systems with Applications 2012, 39(4):4063-4074.
    • (2012) Expert Systems with Applications , vol.39 , Issue.4 , pp. 4063-4074
    • Rezaei, J.1    Ortt, R.2    Scholten, V.3
  • 61
    • 70649097283 scopus 로고    scopus 로고
    • Single vs. multi objective supplier selection in a make to order environment
    • Sawik T. Single vs. multi objective supplier selection in a make to order environment. Omega 2010, 38(3-4):203-212.
    • (2010) Omega , vol.38 , Issue.3-4 , pp. 203-212
    • Sawik, T.1
  • 62
    • 43649088454 scopus 로고    scopus 로고
    • Procurement strategies of small retailers faced with uncertainty: An analysis of channel choice and behavior
    • Shaw S.A., Gibbs J. Procurement strategies of small retailers faced with uncertainty: An analysis of channel choice and behavior. The International Review of Retail, Distribution and Consumer Research 1999, 9(1):93-109.
    • (1999) The International Review of Retail, Distribution and Consumer Research , vol.9 , Issue.1 , pp. 93-109
    • Shaw, S.A.1    Gibbs, J.2
  • 65
  • 66
    • 0001519849 scopus 로고
    • Preferences for single sourcing and supplier selection criteria
    • Swift C.O. Preferences for single sourcing and supplier selection criteria. Journal of Business Research 1995, 32(2):105-111.
    • (1995) Journal of Business Research , vol.32 , Issue.2 , pp. 105-111
    • Swift, C.O.1
  • 67
    • 0021892282 scopus 로고
    • Fuzzy identification of systems and its applications to modeling and control
    • Takagi T., Sugeno M. Fuzzy identification of systems and its applications to modeling and control. IEEE Transactions on Systems, Man, and Cybernetics 1985, 15(1):116-132.
    • (1985) IEEE Transactions on Systems, Man, and Cybernetics , vol.15 , Issue.1 , pp. 116-132
    • Takagi, T.1    Sugeno, M.2
  • 69
    • 0002906650 scopus 로고
    • An approach to fuzzy reasoning method
    • Elsevier Science Ltd, North-Holland, Amsterdam, M.M. Gupta, R.K. Ragade, R.R. Yager (Eds.)
    • Tsukamoto Y. An approach to fuzzy reasoning method. Advances in fuzzy set theory and applications 1979, 137-149. Elsevier Science Ltd, North-Holland, Amsterdam. M.M. Gupta, R.K. Ragade, R.R. Yager (Eds.).
    • (1979) Advances in fuzzy set theory and applications , pp. 137-149
    • Tsukamoto, Y.1
  • 72
    • 7044274696 scopus 로고    scopus 로고
    • Configuring and managing strategic supplier portfolios
    • Wagner S.M., Johnson J.L. Configuring and managing strategic supplier portfolios. Industrial Marketing Management 2004, 33(8):717-730.
    • (2004) Industrial Marketing Management , vol.33 , Issue.8 , pp. 717-730
    • Wagner, S.M.1    Johnson, J.L.2
  • 74
    • 77958194810 scopus 로고    scopus 로고
    • Marketing and artificial intelligence: Great opportunities, reluctant Partners
    • Springer-Verlag, Berlin Heidelberg, J. Casillas, F.J. Martínez-López (Eds.) Marketing Intelligence Systems
    • Wierenga B. Marketing and artificial intelligence: Great opportunities, reluctant Partners. STUDFUZZ 2010, 258:1-8. Springer-Verlag, Berlin Heidelberg. J. Casillas, F.J. Martínez-López (Eds.).
    • (2010) STUDFUZZ , vol.258 , pp. 1-8
    • Wierenga, B.1
  • 76
    • 84986791250 scopus 로고
    • The relative importance of supplier selection criteria: A review and update
    • Wilson E.J. The relative importance of supplier selection criteria: A review and update. Journal of Supply Chain Management 1994, 30(3):34-41.
    • (1994) Journal of Supply Chain Management , vol.30 , Issue.3 , pp. 34-41
    • Wilson, E.J.1
  • 78
    • 69749092309 scopus 로고    scopus 로고
    • Fuzzy multi-objective programming for supplier selection and risk modeling: A possibility approach
    • Wu D.D., Zhang Y., Wu D., Olson D.L. Fuzzy multi-objective programming for supplier selection and risk modeling: A possibility approach. European Journal of Operational Research 2010, 200(3):774-787.
    • (2010) European Journal of Operational Research , vol.200 , Issue.3 , pp. 774-787
    • Wu, D.D.1    Zhang, Y.2    Wu, D.3    Olson, D.L.4
  • 81
    • 34250406938 scopus 로고
    • Fuzzy logic and approximate reasoning
    • Zadeh L.A. Fuzzy logic and approximate reasoning. Synthese 1975, 30(3-4):407-428.
    • (1975) Synthese , vol.30 , Issue.3-4 , pp. 407-428
    • Zadeh, L.A.1
  • 82
    • 0035279095 scopus 로고    scopus 로고
    • A new direction in AI - toward a computational theory of perceptions
    • Zadeh L.A. A new direction in AI - toward a computational theory of perceptions. AI Magazine 2001, 22(1):73-84.
    • (2001) AI Magazine , vol.22 , Issue.1 , pp. 73-84
    • Zadeh, L.A.1
  • 83
    • 42749097020 scopus 로고    scopus 로고
    • Is there a need for fuzzy logic?
    • Zadeh L.A. Is there a need for fuzzy logic?. Information Sciences 2008, 178(13):2751-2779.
    • (2008) Information Sciences , vol.178 , Issue.13 , pp. 2751-2779
    • Zadeh, L.A.1


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.