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Volumn 50, Issue 4, 2013, Pages 646-672

The Driving Forces of Subsidiary Absorptive Capacity

Author keywords

Marketing strategy; MNC organizational mechanisms; Subsidiary absorptive capacity; Subsidiary markets

Indexed keywords


EID: 84878140737     PISSN: 00222380     EISSN: 14676486     Source Type: Journal    
DOI: 10.1111/joms.12010     Document Type: Article
Times cited : (69)

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