Guilt by association: Heuristic risks for foreign brands during a product-harm crisis in China

Journal of Business Research

Volumn 66, Issue 8, 2013, Pages 1044-1051

  Gao, Hongzhi ^a   Knight, John G ^b   Zhang, Hongxia ^c   Mather, Damien ^b  

^a VICTORIA UNIVERSITY OF WELLINGTON   (New Zealand)

^b UNIVERSITY OF OTAGO   (New Zealand)

^c Peking University   (China)

Author keywords

China; Crisis; Foreign brands; Guilt by association (GBA); Heuristic risks

Indexed keywords

EID: 84877662169     PISSN: 01482963     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jbusres.2011.12.029     Document Type: Article

References (55)

1. Aaker J.L. Dimensions of brand personality. Journal of Marketing Research 1997, 3(4):347-356.
2. Ahluwalia R., Burnkrant R.E., Unnava H.R. Consumer response to negative publicity: the moderating role of commitment. Journal of Marketing Research 2000, 37:203-214.
3. Ahluwalia R., Unnava H.R., Burnkrant R.E. The moderating role of commitment on the spillover effect of marketing communications. Journal of Marketing Research 2001, 38:458-470.
4. Batra R., Ramaswamy A., Steenkamp J.-B.E.M., Ramachander S. Effects of brand local/non-local origin on consumer attitudes in developing countries. Journal of Consumer Psychology 2000, 9(2):83-95.
5. Bauer R. Consumer behavior as risk taking. Dynamic Marketing for a Changing World 1960, 389-400. American Marketing Association, Chicago. R. Hancock (Ed.).
6. BBC News Report (2009). Timeline: China milk scandal. BBC One-minute World News (accessed January 30th, 2009).
7. Brown P., Botstein D. Exploring the new world of the genome with DNA microarrays. Nature Genetics 1999, 21:33-37.
8. Chaiken S., Trope Y. Dual Process Theories in Social Psychology 1999, Guilford Press, New York.
9. Chaudhuri A., Holbrook M.B. The chain of effects from brand trust and brand affect to brand performance: the role of brand loyalty. Journal of Marketing 2001, 65(2):81-93.
10. China CSR Meadjohnson denies melamine In milk powder accessed March 7th, 2011. http://wwwchinacsrcom/en/2008/12/01/3780-mead-johnson-denies-melamine-in-milk-powder/.
11. Churchill G.A. Marketing research: methodological foundation 1995, The Dryden Press, Sydney.
12. Cleeren K., Dekimpe M.G., Helsen K. Weathering product-harm crises. Journal of the Academy of Marketing Science 2008, 36:262-270.
13. Cronbach L.J. My current thoughts on coefficient alpha and successor procedures. Educational and Psychological Measurement 2004, 64(3):391-418.
14. Das T.K., Teng B.S. The risk-based view of trust: a conceptual framework. Journal of Business and Psychology 2004, 19:85-116.
15. Dawar N., Lei J. Brand crises: the roles of brand familiarity and crisis relevance in determining the impact on brand evaluations. Journal of Business Research 2009, 62(4):509-516.
16. Dawar N., Pillutla M.M. Impact of product-harm crises on brand equity: the moderating role of consumer expectations. Journal of Marketing Research 2000, 37:215-226. May.
17. Epstein S. Integration of the cognitive and the psychodynamic unconscious. American Psychologist 1994, 49(8):709-724.
18. Erdem T., Swait J. Brand credibility, brand consideration, and choice. Journal of Consumer Research 2004, 31:191-198. June.
19. Evans G., Bi W. Sanlu declared bankrupt in China court, Fonterra says accessed December 25th, 2008. http://wwwbloombergcom.
20. Finucane M.L., Alhakami A., Slovic P., Johnson S.M. The affect heuristic in judgments of risks and benefits. Journal of Behavioral Decision Making 2000, 13:1-17.
21. Folkes V.S. Consumer reactions to product failure: an attributional approach. Journal of Consumer Research 1984, 10:398-409. March.
22. Folkes V.S. Recent attribution research in consumer behavior: a review and new directions. Journal of Consumer Research 1988, 14:548-565. March.
23. Ger G., Belk R.W. I'd like to buy the world a coke: consumptionscapes of the "less affluent" world. Journal of Consumer Policy 1996, 19:271-304.
24. Huber F., Vollhardt K., Matthes I., Vogel J. Brand misconduct: consequences on consumer-brand relationships. Journal of Business Research 2010, 63(11):1113-1120.
25. Huizingh E. Applied Statistics with SPSS 2007, Sage, London.
26. Kahneman D. Maps of bounded rationality: a perspective on intuitive judgment and choice. Nobel Prize Lecture 2002, Princeton University, December 8th, 2002.
27. Kahneman D. Maps of bounded rationality: psychology for behavioral economics. American Economic Review 2003, 93(5):1449-1475.
28. Kahneman D., Tversky A. Prospect theory: an analysis of decision under risk. Econometrica 1979, 47:263-291. Mar.
29. Keller K.L. Conceptualizing, measuring and managing customer-based brand equity. Journal of Marketing 1993, 57:1-22. January.
30. Klein J., Dawar N. Corporate social responsibility and consumers' attributions and brand evaluations in a product-harm crisis. International Journal of Research in Marketing 2004, 21:203-217.
31. Knight J.G., Gao H., Garrett T., Deans K. Quest for social safety in imported foods in China: gatekeeper perceptions. Appetite 2008, 50(1):146-157.
32. Laroche M., Papadopoulos N., Heslop L., Mourali M. The influence of country image structure on consumer evaluations of foreign products. International Marketing Review 2005, 22(1):96-115.
33. Laufer D., Gillespie K., McBride B., Gonzalez S. The role of severity in consumer attributions of blame: defensive attributions in product-harm crises in Mexico. Journal of International Consumer Marketing 2005, 17(2/3):33-50.
34. Lei J., Dawar N., Lemmink J. Negative spillover in brand portfolios: exploring the antecedents of asymmetric effects. Journal of Marketing 2008, 72:111-123. May.
35. Maheswaran D., Meyers-Levy J. The influence of message framing and issue involvement. Journal of Marketing Research 1990, 27(August):361-367.
36. Matud M.P. Gender differences in stress and coping styles. Personality and Individual Differences 2004, 37(7):1401-1415.
37. Mittal V., Kumar P., Tsiros M. Attribute-level performance, satisfaction, and behavioral intentions over time: a consumption-system approach. Journal of Marketing 1999, 63:88-101. April.
38. New Shorter Oxford Dictionary New Shorter Oxford Dictionary 1993, Oxford University Press.
39. Podsakoff P.M., MacKenzie S.B., Jeong-Yeon L., Podsakoff N.P. Common method biases in behavioral research: a critical review of the literature and recommended remedies. Journal of Applied Psychology 2003, 88(5):879-903.
40. Roehm M., Tybout A.M. When will a brand scandal spill over, and how should competitors respond?. Journal of Marketing Research 2006, 43:366-373. August.
41. Roy A., Walters P.G.P., Luk S.T.K. Chinese puzzles and paradoxes: conducting business research in China. Journal of Business Research 2001, 52(2):203-210.
42. Siomkos G., Shrivastava P. Responding to product liability crises. Long Range Planning 1993, 26(5):72-79.
43. Sirdeshmukh D., Singh J., Sabol B. Consumer trust, value, and loyalty in relational exchanges. Journal of Marketing 2002, 66:15-37. January.
44. Slovic P. Perception of risk. Science 1987, 236:280-285.
45. Slovic P., Finucane M.L., Peters E., MacGregor D.G. Risk as analysis and risk as feelings: some thoughts about affect, reason, risk and rationality. Risk Analysis 2004, 24(2):311-322.
46. Stanovich K.E., West R.F. Individual differences in reasoning: implications for the rationality debate. The Behavioral and Brain Sciences 2000, 23:645-665.
47. Steenkamp J.B., Batra R., Alden D.L. How perceived brand globalness creates brand value. Journal of International Business Studies 2002, 34(1):1-13.
48. Sun G. The role of the internet in risk analysis of food safety in China accessed August 8th, 2011. http://wwwtech-foodcom/news/2009-7-6/n0276248htm.
49. Thakor M.V. Brand origin: conceptualization and review. Journal of Consumer Marketing 1996, 13(3):27-39.
50. Thakor M., Lavack A. Effect of perceived brand origin associations on consumer perceptions of quality. The Journal of Product and Brand Management 2003, 12(6):394-407.
51. Tversky A., Kahneman D. Judgment under uncertainty: heuristics and biases. Science 1974, 185:1124-1131.
52. Weiner B. Human motivation 1980, Holt, Rinehart & Winston, New York.
53. Weiner B. Reflections and reviews: attributional thoughts about consumer behavior. Journal of Consumer Research 2000, 27:382-387. December.
54. Wolfe C., Kohane I., Butte A. Systematic survey reveals general applicability of "guilt-by-association" within gene coexpression networks. BMC Bioinformatics 2005, 6(1):227.
55. Zhou L., Hui M. Symbolic value of foreign products in the People's Republic of China. Journal of International Marketing 2003, 11(2):36-58.