Online game characters' influence on brand trust: Self-disclosure, group membership, and product type

Journal of Business Research

Volumn 66, Issue 8, 2013, Pages 996-1003

  Choi, Yung Kyun ^a   Yoon, Sukki ^b   Lacey, Heather P ^b  

^a Dongguk University   (South Korea)

^b BRYANT UNIVERSITY   (United States)

Author keywords

Advergame; Disclosure; Game; Private; Public; Trust

Indexed keywords

EID: 84877661483     PISSN: 01482963     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jbusres.2011.12.023     Document Type: Article

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