Factors affecting the smartphone users to use the mobile portal services: Focusing on Korean mobile portals

Information Systems and e-Business Management

Volumn 11, Issue 2, 2013, Pages 235-252

  Lee, Jongtae ^a   Park, Myeong Cheol ^b  

^a POSRI POSRI Bldg   (South Korea)

^b Korea Advanced Institute of Science and Technology (KAIST)   (South Korea)

Author keywords

Brand equity; Mobile service; Portal site; Site quality; Smartphone; UI design

Indexed keywords

EID: 84876878556     PISSN: 16179846     EISSN: 16179854     Source Type: Journal    
DOI: 10.1007/s10257-012-0200-1     Document Type: Article

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