Content or community? A digital business strategy for content providers in the social age

MIS Quarterly: Management Information Systems

Volumn 37, Issue 2, 2013, Pages 591-616

  Oestreicher Singer, Gal ^a   Zalmanson, Lior ^a  

^a TEL AVIV UNIVERSITY   (Israel)

Author keywords

Digital business strategy; Ladder of participation; Online communities; Premium services; Propensity score matching; Social media; UGC

Indexed keywords

CONSUMER BEHAVIOR; LADDERS; PLANNING; SOCIAL NETWORKING (ONLINE); STRATEGIC PLANNING; WEBSITES;

DIGITAL BUSINESS STRATEGY; ON-LINE COMMUNITIES; PREMIUM SERVICES; PROPENSITY SCORE MATCHING; SOCIAL MEDIA;

ONLINE SYSTEMS;

EID: 84876819631     PISSN: 02767783     EISSN: 21629730     Source Type: Journal    
DOI: 10.25300/MISQ/2013/37.2.12     Document Type: Article

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