Market segmentation and information development costs in a two-tiered fee-based and sponsorship-based web site

Journal of Management Information Systems

Volumn 19, Issue 3, 2002, Pages 69-86

  Riggins, Frederick J ^a  

^a UNIVERSITY OF MINNESOTA   (United States)

Author keywords

Information web sites; Online market segmentation; Product cannibalization

Indexed keywords

ELECTRONIC COMMERCE; FEES AND CHARGES; INFORMATION DISSEMINATION; INVESTMENTS; MANAGEMENT INFORMATION SYSTEMS; MARKETING; MATHEMATICAL MODELS;

INFORMATION WEB SITES; MARKET SEGMENTATION; PRODUCT CANNIBALIZATION; SPONSORSHIP-BASED WEB SITE;

WEBSITES;

EID: 0036983791     PISSN: 07421222     EISSN: None     Source Type: Journal    
DOI: 10.1080/07421222.2002.11045735     Document Type: Article

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