The impacts of the food traceability system and consumer involvement on consumers' purchase intentions toward fast foods

Food Control

Volumn 33, Issue 2, 2013, Pages 313-319

  Chen, Mei Fang ^a   Huang, Chien Hsien ^b  

^a TATUNG UNIVERSITY   (Taiwan)

^b NATIONAL CHIAO TUNG UNIVERSITY   (Taiwan)

Author keywords

Fears of seller opportunism; Food traceability system (FTS); Perceived information asymmetry; Perceived uncertainty

Indexed keywords

EID: 84876744199     PISSN: 09567135     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.foodcont.2013.03.022     Document Type: Article

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