Is money really the root of all evil? The impact of priming money on consumer choice

Marketing Letters

Volumn 24, Issue 2, 2013, Pages 119-129

  Tong, Luqiong ^a   Zheng, Yuhuang ^b   Zhao, Ping ^b  

^a BEIJING NORMAL UNIVERSITY   (China)

^b Tsinghua University   (China)

Author keywords

Hedonic products; Money; Prevention focus; Utilitarian products

Indexed keywords

EID: 84876452911     PISSN: 09230645     EISSN: None     Source Type: Journal    
DOI: 10.1007/s11002-013-9224-7     Document Type: Article

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