Incidental Affect and Message Processing: Revisiting the Competing Hypotheses

Communication Studies

Volumn 64, Issue 3, 2013, Pages 337-352

  Shen, Lijiang ^a  

^a UNIVERSITY OF GEORGIA   (United States)

Author keywords

Affect; Affect As Resource; Cognitive Capacity; Hedonic Contingency Model; Message Processing

Indexed keywords

EID: 84876318311     PISSN: 10510974     EISSN: 17451035     Source Type: Journal    
DOI: 10.1080/10510974.2012.755642     Document Type: Article

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