Do loss-framed persuasive messages engender greater message processing than do gain-framed messages? A meta-analytic review

Communication Studies

Volumn 59, Issue 1, 2008, Pages 51-67

  O'Keefe, Daniel J ^a   Jensen, Jakob D ^b  

^a NORTHWESTERN UNIVERSITY   (United States)

^b PURDUE UNIVERSITY   (United States)

Author keywords

Gain Framed; Loss Framed; Message Engagement; Message Framing; Persuasive Appeals

Indexed keywords

EID: 85068279539     PISSN: 10510974     EISSN: 17451035     Source Type: Journal    
DOI: 10.1080/10510970701849388     Document Type: Article

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