The Impact of Presentation Style on the Retention of Online Health Information: A Randomized-Controlled Experiment

Health Communication

Volumn 28, Issue 3, 2013, Pages 286-293

  Frisch, Anne Linda ^a   Camerini, Luca ^a   Schulz, Peter J ^a  

^a UNIVERSITY OF LUGANO   (Switzerland)

Author keywords

[No Author keywords available]

Indexed keywords

ADOLESCENT; ADULT; ARTICLE; BACKACHE; CONTROLLED CLINICAL TRIAL; CONTROLLED STUDY; FEMALE; HEALTH EDUCATION; HUMAN; INTERNET; LONG TERM MEMORY; MALE; METHODOLOGY; MULTIMEDIA; NECK PAIN; PSYCHOLOGICAL ASPECT; RANDOMIZED CONTROLLED TRIAL; STANDARD; YOUNG ADULT;

ADOLESCENT; ADULT; BACK PAIN; FEMALE; HEALTH EDUCATION; HUMANS; INTERNET; MALE; MULTIMEDIA; NECK PAIN; RETENTION (PSYCHOLOGY); YOUNG ADULT;

EID: 84876233555     PISSN: 10410236     EISSN: 15327027     Source Type: Journal    
DOI: 10.1080/10410236.2012.683387     Document Type: Article

References (69)

1. Ad Hoc Committee on Heath Literacy for the American Council on Scientific Affairs, American Medical Association. 1999. Health literacy: Report of the Council on Scientific Affairs. Journal of the American Medical Association, 281: 552-557.
2. Baur, C. 2010. New directions and research on public health and health literacy. Journal of Health Communication, 15: 42-50.
3. Berkman, N. D., Davis, T. C. and McCormack, L. 2010. Health literacy: What is it?. Journal of Health Communication, 15: 9-19.
4. Bernhardt, J. M. 2001. Health education and the Internet: The beginning of a revolution. Health Education Research, 16: 643-645.
5. Burgoon, J. K. and Hoobler, G. D. 2002. "Nonverbal signals". In Handbook of interpersonal communication, Edited by: Knapp, M. L. and Daly, J. A. 240-299. Thousand Oaks, CA: Sage.
6. Camerini, L., Frisch, A. L. and Schulz, P. J. Internet-based patient education intervention for fibromyalgia: A model-driven evaluation. AAAI Spring Symposium Series: Artificial Intelligence & Health Communication. 21-23 March2011, Stanford, CA, United States.
7. Carney, R. N. and Levin, J. R. 2002. Pictorial illustrations still improve students' learning from text. Educational Psychology Review, 14: 5-26.
8. Cassidy, S. 2004. Learning styles: An overview of theories, models, and measures. Educational Psychology, 24: 419-444.
9. Cline, R. J. and Haynes, K. M. 2001. Consumer health information seeking on the Internet: The state of the art. Health Education Research, 16: 671-692.
10. Dretzke, B. J. 1993. Effects of pictorial mnemonic strategy usage on prose recall of young, middle-aged, and older adults. Educational Gerontology, 19: 489-502.
11. Eng, T. R., Maxfield, A., Patrick, K., Deering, M. J., Ratzan, S. C. and Gustafson, D. H. 1998. Access to health information and support: A public highway or a private road?. Journal of the American Medical Association, 280: 1371-1375.
12. Fang, Z. 1996. Illustrations, text, and the child reader: What are pictures in children's storybooks for?. Reading Horizons, 37: 130-142.
13. Fox, S. (2011). The social life of health information, 2011. Report of the Pew Internet and American Life Project, Washington, DC. http://pewinternet.org/~/media//Files/Reports/2011/PIP_Social_Life_of_Health_Info.pdf
14. Friedman, D. B., Hoffman-Goetz, L. and Arocha, J. F. 2006. Health literacy and the World Wide Web: Comparing the readability of leading incident cancers on the Internet. Informatics for Health and Social Care, 31: 67-87.
15. Frisch, A. L., Camerini, L., Diviani, N. and Schulz, P. J. 2011. Defining and measuring health literacy: How can we profit from other literacy domains?. Health Promotion Internationa, doi:10.1093/heapro/dar043
16. Gerber, B. S., Brodsky, I. G., Lawless, K. A., Smolin, L. I., Arozullah, A. M., Smith, E. V. and Eiser, A. R. 2005. Implementation and evaluation of a low-literacy diabetes education computer multimedia application. Diabetes Care, 28: 1574-1580.
17. Graff, M. 2003a. Cognitive style and attitudes towards using online learning and assessment methods. Electronic Journal of e-Learning, 1: 21-28.
18. Graff, M. 2003b. Learning from web-based instructional systems and cognitive style. British Journal of Educational Technology, 34: 407-418.
19. Hesse, B. W., Nelson, D. E., Kreps, G. L., Croyle, R. T., Arora, N. K., Rimer, B. K. and Viswanath, K. 2009. Trust and sources of health information: The impact of the Internet and its implications for health care providers: Findings from the first Health Information National Trends Survey. Archives of Internal Medicine, 165: 2618-2624.
20. Health on the Net Foundation (2011). Results of the 10th HON survey on health and medical Internet Use. Geneva, Switzerland. http://www.hon.ch/Global/pdf/2010_Internet_use_Analysis.pdf
21. Hill, J. R., Wiley, D., Nelson, L. M. and Han, S. 2004. "Exploring research on Internet-based learning: From infrastructure to interactions". In Handbook of research in educational technology, Edited by: Jonassen, D. H. 433-460. New York: Lawrence Erlbaum Associates.
22. Holm, S. 1979. A simple sequentially rejective multiple test procedure. Scandinavian Journal of Statistics, 6: 65-70.
23. Houts, P. S., Doak, C. C., Doak, L. G. and Loscalzo, M. J. 2006. The role of pictures in improving health communication: A review of research on attention, comprehension, recall, and adherence. Patient Education and Counseling, 61: 173-190.
24. Jaccard, J. and Turrisi, R. 2003. Interaction effects in multiple regression, 2nd, Thousand Oaks, CA: Sage.
25. Kalichman, S. C., Ramachandran, B. and Catz, S. 1999. Adherence to combination antiretroviral therapies in HIV patients of low health literacy. Journal of General Internal Medicine, 14: 267-273.
26. Kandula, N. R., Nsiah-Kumi, P. A., Makoul, G., Sager, J., Zei, C. P., Glass, S. and Baker, D. W. 2009. The relationship between health literacy and knowledge improvement after a multimedia type 2 diabetes education program. Patient Education and Counseling, 75: 321-327.
27. Kickbusch, I. S. 2001. Health literacy: Addressing the health and educational divide. Health Promotion International, 16: 289-297.
28. Kulhavy, R. W., Stock, W. A., Woodard, K. A. and Haygood, R. C. 1993. Comparing elaboration and dual coding theories: The case of maps and text. American Journal of Psychology, 106: 483-498.
29. Kummervold, E., Chronaki, C. E., Lausen, B., Prokosch, H. U., Rasmussen, J., Santana, S. and Wanberg, S. C. 2008. eHealth trends in Europe 2005-2007: A population-based survey. Journal of Medical Internet Research, 10: e42
30. Mayer, R. E. 1997. Multimedia learning: Are we asking the right questions?. Educational Psychologist, 32: 1-19.
31. Mayer, R. E. 1999. "Instructional technology". In Handbook of applied cognition, Edited by: Durso, F. T. 551-569. Hillsdale, NJ: Wiley.
32. Mayer, R. E. and Anderson, R. B. 1992. The instructive animation: Helping students build connections between words and pictures in multimedia learning. Journal of Educational Psychology, 84: 444-452.
33. Mayer, R. E. and Gallini, J. K. 1990. When is an illustration worth ten thousand words?. Journal of Educational Psychology, 82: 715-726.
34. Mayer, R. E. and Sims, V. K. 1994. For whom is a picture worth a thousand words? Extensions of a dual-coding theory of multimedia learning. Journal of Educational Psychology, 86: 389-401.
35. Mousavi, S. Y., Low, R. and Sweller, J. 1995. Reducing cognitive load by mixing auditory and visual presentation modes. Journal of Educational Psychology, 87: 319-334.
36. Najjar, L. J. 1996. Multimedia information and learning. Journal of Educational Multimedia and Hypermedia, 5: 129-150.
37. Nguyen, H. Q., Carrieri-Kohlman, V., Rankin, S. H., Slaughter, R. and Stulbarg, M. S. 2004. Internet-based patient education and support interventions: A review of evaluation studies and directions for future research. Computers in Biology and Medicine, 34: 95-112.
38. Nielsen Hibbing, A. and Rankin-Erickson, J. L. 2003. A picture is worth a thousand words: Using visual images to improve comprehension for middle school struggling readers. Reading Teacher, 56: 758-770.
39. Nutbeam, D. 2000. Health literacy as a public health goal: A challenge for contemporary health education and communication strategies into the 21st century. Health Promotion International, 15: 259-267.
40. Nutbeam, D. 2008. The evolving concept of health literacy. Social Science & Medicine, 67: 2072-2078.
41. Osborne, H. 2006. Health literacy: How visuals can help tell the healthcare story. Journal of Visual Communication in Medicine, 29: 28-32.
42. Paasche-Orlow, M., Parker, R. M., Gazmararian, J. A., Nielson-Bohlman, L. T. and Rudd, R. R. 2005. The prevalence of limited health literacy. Journal of General Internal Medicine, 20: 175-184.
43. Paivo, A. 1971. Imagery and verbal processes, New York: Holt, Rinehart & Winston.
44. Paivo, A. 1986. Mental representations. A dual-coding approach, New York: Oxford University Press.
45. Paivo, A. and Csapo, K. 1973. Picture superiority in free recall: Imagery or dual coding?. Cognitive Psychology, 5: 176-206.
46. Parker, R. 2000. Health literacy: A challenge for American patients and their health care providers. Health Promotion International, 15: 277-283.
47. Pealer, L. N. and Dorman, S. M. 1997. Evaluating health-related web sites. Journal of School Health, 67: 232-235.
48. Peeck, J. 1993. Increasing picture effects in learning from illustrated text. Learning and Instruction, 3: 227-238.
49. Peterson, L. R. 1966. Short-term memory. Scientific American, 215: 90-95.
50. Ramos-Remus, C., Salcedo-Rocha, A. L., Pietro-Parra, R. E. and Galvan-Villegas, F. 2000. How important is patient education?. Best Practice & Research Clinical Rheumathology, 14: 689-703.
51. Reid, D. J. and Beveridge, M. 1990. Reading illustrated science texts: A micro-computer based investigation of children's strategies. British Journal of Educational Psychology, 60: 76-87.
52. Riding, R. J. and Cheema, I. 1991. Cognitive styles: An overview and integration. Educational Psychology, 11: 193-215.
53. Riding, R. J. and Sadler-Smith, E. 1997. Cognitive style and learning strategies: Some implications for training design. International Journal of Training and Development, 1: 199-208.
54. Rudd, R. E., Kirsch, I. and Yamamoto, K. 2004. Literacy and Health in America, Princeton, NJ: Educational Testing Service.
55. Rummel, N., Levin, J. R. and Woodward, M. M. 2003. Do pictorial mnemonic text-learning aids give students something worth writing about?. Journal of Educational Psychology, 95: 327-334.
56. Ryu, J., Lai, T., Colaric, S., Cawley, J., & Aldag, H. (2000). Dual coding theory. http://iteach.saintleo.edu/InstructionalDesign/Paivio.html
57. Sarkar, U., Karter, A. J., Liu, J. Y., Adler, N. E., Nguyen, R., López, A. and Schillinger, D. 2010. The literacy divide: Health literacy and the use of Internet-based patient portal in an integrated health system-Results from the Diabetes Study of Northern California (DISTANCE). Journal of Health Communication, 15: 183-196.
58. Schulz, P. J. and Nakamoto, K. 2005. Emerging themes in health literacy. Studies in Communication Sciences, 5: 1-10.
59. Schulz, P. J., Rubinelli, S., Caiata-Zufferey, M. and Hartung, U. 2010. Coping with chronic lower back pain: Designing and testing the online tool ONESELF. Journal of Computer-Mediated Communication, 15: 625-645.
60. Scott, T., Gazmararian, J. A., Williams, M. and Baker, D. W. 2002. Health literacy and preventive health care use among Medicare enrollees in a managed care organization. Medical Care, 40: 395-404.
61. Sweller, J., Chandler, P., Tierney, P. and Cooper, M. 1990. Cognitive load as a factor in the structure of technical material. Journal of Experimental Psychology: General, 119: 176-192.
62. Valdez, A., Banerjee, K., Ackerson, L. and Fernandez, M. 2002. A multimedia breast cancer education intervention for low-income Latinas. Journal of Community Health, 27: 33-51.
63. Wantland, D. J., Portillo, C. J., Holzemer, W. L., Slaughter, R. and McGhee, E. M. 2004. The effectiveness of Web-based vs. non-Web-based interventions: A meta-analysis of behavioral change outcomes. Journal of Medical Internet Research, 6: e40
64. Wanzer, M. B., Wojtaszczyk, A. M., Schimert, J., Missert, L., Baker, S., Baker, R. and Dunkel, B. 2010. Enhancing the "informed" in informed consent: A pilot test of a multimedia presentation. Health Communication, 25: 365-374.
65. Winker, M. A., Flanagin, A., Chi-Lum, B., White, J., Andrews, K., Kennett, R. L. and Musacchio, R. A. 2000. Guidelines for medical and health information sites on the Internet: Principles governing AMA web sites. Journal of the American Medical Association, 283: 1600-1606.
66. Wiseman, S., MacLeod, C. M. and Lootsteen, P. J. 1985. Picture recognition improves with subsequent verbal information. Journal of Experimental Psychology: Learning, Memory, and Cognition, 11: 588-595.
67. Wolf, M. S., Davis, T. C., Osborn, C. Y., Skripkauskas, S., Bennet, C. L. and Makoul, G. 2007. Literacy, self-efficacy, and HIV medication adherence. Patient Education and Counseling, 65: 253-260.
68. World Health Organization. 1998. Health promotion glossary, Geneva, Switzerland: WHO.
69. Zang, D. 2005. Interactive multimedia-based e-learning: A study of effectiveness. American Journal of Distance Education, 19: 149-162.