Nation branding effects on retrospective global evaluation of past travel experiences

Journal of Business Research

Volumn 66, Issue 6, 2013, Pages 752-758

  Nikolova, Milena S ^a   Hassan, Salah S ^b  

^a AMERICAN UNIVERSITY IN BULGARIA   (Bulgaria)

^b GEORGE WASHINGTON UNIVERSITY   (United States)

Author keywords

Branding effects; Destination branding; Retrospective global evaluation; Travel experience

Indexed keywords

EID: 84875807778     PISSN: 01482963     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jbusres.2011.09.014     Document Type: Article

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