The advertising effect of free - Do free basic versions promote premium versions within the freemium business model of music services?

Proceedings of the Annual Hawaii International Conference on System Sciences

Volumn , Issue , 2013, Pages 2928-2935

  Wagner, Thomas M ^a   Benlian, Alexander ^b   Hess, Thomas ^a  

^a UNIVERSITY OF MUNICH   (Germany)

^b DARMSTADT UNIVERSITY OF TECHNOLOGY   (Germany)

Author keywords

[No Author keywords available]

Indexed keywords

ADVERTISING EFFECTS; BUSINESS MODELS; CONTENT PROVIDERS; FREEMIUM; STRUCTURAL EQUATION MODELS; WEB 2.0;

MARKETING; PROFITABILITY; SYSTEMS SCIENCE;

SURVEYS;

EID: 84875518647     PISSN: 15301605     EISSN: None     Source Type: Conference Proceeding    
DOI: 10.1109/HICSS.2013.21     Document Type: Conference Paper

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