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Volumn 22, Issue 6, 2011, Pages 1579-1599

Text me! New consumer practices and change in organizational fields

Author keywords

Case study; Consumers; Creation and diffusion of practices; Field level change; Institutional theory; Mobile telephony; Text messaging

Indexed keywords


EID: 82455191646     PISSN: 10477039     EISSN: 15265455     Source Type: Journal    
DOI: 10.1287/orsc.1100.0595     Document Type: Article
Times cited : (75)

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* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.