Quantitative evaluation of enterprise marketing activities

Journal of Business Economics and Management

Volumn 14, Issue 1, 2013, Pages 200-212

  Ginevičius, Romualdas ^a   Podvezko, Valentinas ^a   Ginevičius, Adomas ^a  

^a VILNIUS GEDIMINAS TECHNICAL UNIVERSITY   (Lithuania)

Author keywords

enterprise marketing; hierarchical system; MCDM

Indexed keywords

EID: 84874469588     PISSN: 16111699     EISSN: 20294433     Source Type: Journal    
DOI: 10.3846/16111699.2012.731143     Document Type: Article

References (39)

1. Banyte, J., Brazioniene, L. and Gadeikiene, A. 2010. Expression of green marketing developing the conception of corporate social responsibility. Inzinerine Economika-Engineering Economics, 21(5): 550-560.
2. Banyte, J., Gudonaviciene, R. and Grubys, D. 2011. Changes in marketing channels formation. Inzinerine Economika-Engineering Economics, 22(3): 319-329.
3. Brauers, W. K. M.; Ginevičius, R.; Podvezko, V. 2010. Regional development in Lithuania considering multiple-objective by the Moora method, Technological and Economic Development of Economy 16 4: 613-640. http://dx.doi.org/10.3846/tede.2010.38
4. Brauers, W. K. M. and Zavadskas, E. K. 2012a. A multi-objective decision support system for project selection with an application for the Tunisian textile industry. E & M Ekonomie a Management, 15(1): 28-43.
5. Brauers, W. K. M. and Zavadskas, E. K. 2012b. Robustness of MULTIMOORA: a method for multi-objective optimization. Informatica, 23(1): 1-25.
6. Counties of Lithuania. Economic and Social Development. 2009. Vilnius: Statistics Lithuania. ISSN 1648-0260.
7. Čater, B.; Žabkar, V.; Čater, T. 2011. Commitment in marketing research services: two alternative models, Journal of Business Economics and Management 12 4: 603-628. http://dx.doi.org/10.3846/16111699.2011.599410
8. Figueira, J.; Greco, S.; Ehrgott, M. 2005. Multiple Criteria Decision Analysis: State of the Art Survey. Springer.
9. Ginevičius, R. 2006. Multicriteria evaluation of the criteria weights based on their interrelationship, Business: Theory and Practice 7 1: 3-13 in Lithuanian.
10. Ginevičius, A. 2007. Quantitative evaluation of enterprise marketing effectiveness. Technological and Economic Development of Economy, 13(1): 19-23.
11. Ginevičius, R. 2007a. Hierarchical structuring of processes and phenomena, Business: Theory and Practice 8 1: 14-18 in Lithuanian.
12. Ginevičius, R. 2007b. Generating a structured system of criteria for describing a complicated phenomenon, Business: Theory and Practice 8 2: 68-72 in Lithuanian.
13. Ginevičius, R. 2008. Normalization of quantities of various dimensions, Journal of Business Economics and Management 9 1: 79-86. http://dx.doi.org/10.3846/1611-1699.2008.9.79-86
14. Ginevičius, R. 2009. Some problems of quantitative evaluation of the state social-economic systems, Business: Theory and Practice 10 2: 69-83 in Lithuanian.
15. Ginevičius, A. 2011. Increasing Economic Effectiveness of Marketing, 145Vilnius: Technika. Doctoral Dissertation
16. Ginevičius, R. 2011. A new determining method for the criteria weights in multicriteria evaluation, International Journal of Information Technology & Decision Making 10 6: 1067-1095. http://dx.doi.org/10.1142/S0219622011004713
17. Ginevičius, R. and Podvezko, V. 2007. Complex assessment of sustainable development of state regions with emphasis on ecological and dwelling conditions. Ekologija, 53(Supplement): 41-48.
18. Ginevičius, R. and Podvezko, V. 2008. Housing in the context of economic and social development of Lithuanian regions. Int. J. Environment and Pollution, 35(2/3/4): 309-330.
19. th International Scientific Conference on Business and Management'2012, 10-11 May 2012 Vilnius, Lithuania: Technika, 1083-1088.
20. Ginevičius, R.; Ginevičius, A. 2008. Sustainability decisions in marketing complex cost optimization process, in Proc. of the 12th World Multi-Conference on Systemics, Cybernetics and Informatics/14th International Conference on Information Systems Analysis and Synthesis, 29 June-02 July 2008 Orlando, Florida, USA: V1: /International Institute of Informatics and Systemics Orlando: IIIS, 35-40.
21. Ginevičius, A.; Ginevičienė, V.; Podvezko, V. 2008. The effectiveness of enterprise marketing system,in Conference Information of International Conference on Management and Marketing Sciences (ICMMS 2008), 23- 25 May 2008 Athens, England, Greece: Imperial College Press, 480-483.
22. Ginevičius, R.; Podvezko, V.; Ginevičius, A. 2011. Determining the significance of the criteria describing enterprise marketing, in Proc. of the 15th World Multi-Conference on Systemics (WM-SCI 2011), Cybernetics and Informatics. Orlando, Florida, USA: 1: /International Institute of Informatics and Systemics Orlando: IIIS, 88-93.
23. th International Scientific Conference on Business and Management'2012, 10-11 May 2012 Vilnius, Lithuania: Technika, 366-372.
24. Ginevičius, R., Podvezko, V., Novotny, M. and Komka, A. 2012b. Comprehensive quantitative evaluation of the strategic potential of an enterprise. Economic Computation and Economic Cybernetics Studies and Research, 46(1): 65-84.
25. Goi, C. L. 2009. A review of marketing mix: 4Ps or more?. International Journal of Marketing Studies, 1(1): 2-15.
26. Jasinavičius, R. 1981. Systems Theory. Vilnius: Publishing house of the Ministry of Higher and Special Secondary Education of the Lithuanian SSR (in Lithuanian)
27. Kanapeckiene, L., Kaklauskas, A., Zavadskas, E. K. and Raslanas, S. 2011. Method and system for multi-attribute market value assessment in analysis of construction and retrofit projects. Expert Systems with Applications, 38(11): 14196-14207.
28. th ed. London: Griffin.
29. Markovič, D.; Grgurovič, B.; Štrbac, S. 2011. The use of spatial data for segmentation of the postal service market, Technological and Economic Development of Economy 17 1: 87-100. http://dx.doi.org/10.3846/13928619.2011.554016
30. Nadiri, H.; Tümer, M. 2010. Influence of ethnocentrism on consumer′ intention to buy domestically produced goods: an empirical study in North Cyprus, Journal of Business Economics and Management 11 3: 444-461. http://dx.doi.org/10.3846/jbem.2010.22
31. Podvezko, V. 2007. Determining the level of agreement of expert estimates, International Journal of Management and Decision Making 8 5/6: 586-600. http://dx.doi.org/10.1504/IJMDM.2007.013420
32. Podvezko, V. 2011. The comparative analysis of MCDA methods SAW and COPRAS. Inzinerine Ekonomika-Engineering Economics, 22(2): 134-146.
33. Podvezko, V.; Mitkus, S.; Trinkūnienė, E. 2010. Complex evaluation of contracts for construction, Journal of Civil Engineering and Management 16 2: 287-297. http://dx.doi.org/10.3846/jcem.2010.33
34. Podvezko, V.; Podviezko, A. 2010. Dependence of multi-criteria evaluation result on choice of preference functions and their parameters, Technological and Economic Development of Economy 16 1: 143-158. http://dx.doi.org/10.3846/tede.2010.09
35. Rutkauskas, A. V.; Ginevičius, A. 2011. Integrated management of marketing risk and efficiency, Journal of Business Economics and Management 12 1: 5-23. http://dx.doi.org/10.3846/16111699.2011.555357
36. th International Scientific Conference on Business and Management'2008, 16-17 May 2008 Vilnius, Lithuania: Technika, 222-227.
37. Yudelson, J. 1999. Adapting Mccarthy's four P's for the twenty-first century, Journal of Marketing Education 21 1: 60-67. http://dx.doi.org/10.1177/0273475399211008
38. Zavadskas, E. K.; Turskis, Z. 2011. Multiple criteria decision making (MCDM) methods in economics: an overview, Technological and Economic Development of Economy 17 2: 397-427. http://dx.doi.org/10.3846/20294913.2011.593291
39. Zavadskas, E. K.; Turskis, Z.; Tamosaitiene, J. 2011. Selection of construction enterprises management strategy based on the SWOT and multi-criteria analysis, Archives of Civil and Mechanical Engineering 11 4: 1063-1082.