Determining the significance of the criteria describing enterprise marketing

WMSCI 2011 - The 15th World Multi-Conference on Systemics, Cybernetics and Informatics, Proceedings

Volumn 1, Issue , 2011, Pages 88-93

  Ginevičius, Romualdas ^a   Podvezko, Valentinas ^a   Ginevičius, Adomas ^a  

^a VILNIUS GEDIMINAS TECHNICAL UNIVERSITY   (Lithuania)

Author keywords

Determination of the criterion weights; Enterprise marketing activities; MCDM

Indexed keywords

DETERMINATION OF THE CRITERION WEIGHTS; ENTERPRISE IS; ENTERPRISE PERFORMANCE; MARKETING ACTIVITIES; MARKETING IS; MARKETING MANAGEMENT; MARKETING MIX; MARKETING STRATEGY; MCDM; MULTI-CRITERIA EVALUATION; QUANTITATIVE EVALUATION;

COMMERCE; CYBERNETICS; INDUSTRY; INFORMATION SCIENCE;

MARKETING;

EID: 84867546564     PISSN: None     EISSN: None     Source Type: Conference Proceeding    
DOI: None     Document Type: Conference Paper

References (22)

1. A. Ginevičius, "Quantitative evaluation of enterprise marketing effectiveness", Technological and Economic Development of Economy, Vol. 13, No.1, 2007, pp. 19-23.
2. R. Ginevicius and V. Podvezko, "Housing in the context of economic and social development of Lithuanian regions", Int. J. Environment and Pollution, Vol. 35, No. 2/3/4, 2008, pp. 309-330.
3. K. Moller, "The Marketing Mix Revisited: Towards the 21 st Century Marketing by E. Constantinides", Journal of Marketing Management, Vol. 22. No. 3, 2006, pp. 439-450.
4. D.W. Cowell, The Marketing of Services, Institute of Marketing and the CAM Foundation, Heinemann Professional Publishing, 1984.
5. P. Kotler, Marketing Management, 11th Edition, Prentice Hall International Editions. 2003.
6. F. Brassington and S. Pettitt, Principles of Marketing, Third Edition. Prentice Hall/Financial Times, 2003.
7. D. Jobber, Principles and Practice of Marketing, Third edition, McGraw Hill, 2001.
8. P.D. Bennet, Dictionary of Marketing Terms, Chicago: American Marketing Association, 1995.
9. M. Rafiq & P.M. Ahmed, "Using the 7Ps as A Generic Marketing Mix: An Exploratory Survey of UK and European Marketing Academics". Marketing Intelligence & Planning, Vol. 13, No. 9, 1995, pp.4-15.
10. D. Popovic, "Modelling the Marketing of High-Tech Start-Ups", Journal of Targeting, Measurement and Analysis for Marketing, Vol. 14, No. 3, 2006, pp. 260-276.
11. B. Lauterborn, "New Marketing Litany: Four Ps Passe: C-Words Take Over, Advertising Age, Vol. 61, No. 41, 1990, p.26.
12. C.L. Goi, "A Review of Marketing Mix: 4Ps or More?" International Journal of Marketing Studies, Vol. 1, No. 1, 2009.
13. R. Ginevicius, V. Podvezko and S. Bruzgc, "Evaluating the Effect of State Aid to Business by Multicriteria Methods". Journal of Business Economics and Management Vol. 9, No. 3, 2008, pp. 167-180.
14. J. Figueira, S. Greco and M. Ehrgott, Eds. Multiple Criteria Decision Analysis: State of the Art Survey. Springer, 2005.
15. W.K.M. Brauers, R. Ginevicius and V. Podvezko, "Regional development in Lithuania considering Multipl-Objective by the Moora Method", Technological and Economic Development of Economy, Vol. 16, No. 4, 2010, pp. 613-640.
16. R. Ginevicius, R. Martinkute. and V. Podvezko, "Multicriteria Decisions in Capital Markets", The 10th World Multi-Conference on Systcmics, Cybernetics and Informatics, 2006, Orlando, Florida, USA, Vol. 1, 2006, pp. 36-39.
17. A. Ginevicius, V. Gineviciene and V. Podvezko, "The Effectiveness of Enterprise Marketing System", International Conference in Management and Marketing Sciences (ICMMS 2008), Book of Abstracts, 23-25 May 2008, Athens, Greece, pp. 31-32.
18. V. Podvezko, "Determining the level of agreement of expert estimates", International Journal of Management and Decision Making, Vol. 8, No.5/6, 2007, pp. 586-600.
19. R. Ginevicius and V. Podvezko, "Complex assessment of sustainable development of state regions with emphasis on ecological and dwelling conditions", Ekologija, Vol.53, Supplement, 2007, pp. 41-48.
20. R. Ginevicius and V. Podvezko, "Assessing the Accuracy of Expert Methods", Engineering Economics, Vol. 5 (40), 2004, pp. 7-12.
21. M. Kendall, M., Rank correlation methods. Fourth edition, London, Griffin, 1970.
22. R. Ginevicius and A. Ginevicius, "Sustainabilily Decisions in Marketing Complex Cost Optimization Process", 12th World Multi-Conference on Systemics, Cybernetics and Informatics/14th International Conference on Information Systems Analysis and Synthesis, JUN 29-JUL 02, 2008, Orlando. Florida, USA, Vol. VI, Proceedings, pp. 35-40.