Market segment evaluation and selection based on application of fuzzy AHP and COPRAS-G methods

Journal of Business Economics and Management

Volumn 14, Issue 1, 2013, Pages 213-233

  Aghdaie, Mohammad Hasan ^a,b   Zolfani, Sarfaraz Hashemkhani ^a,b   Zavadskas, Edmundas Kazimieras ^b  

^a SHOMAL UNIVERSITY   (Iran)

^b VILNIUS GEDIMINAS TECHNICAL UNIVERSITY   (Lithuania)

Author keywords

COPRAS G method; Fuzzy AHP; market segment evaluation; market segment selection; market segmentation

Indexed keywords

EID: 84874458168     PISSN: 16111699     EISSN: 20294433     Source Type: Journal    
DOI: 10.3846/16111699.2012.721392     Document Type: Article

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