Using a strategy-aligned fuzzy competitive analysis approach for market segment evaluation and selection

Expert Systems with Applications

Volumn 36, Issue 1, 2009, Pages 527-541

  Ou, Chin Wen ^a,b   Chou, Shuo Yan ^a   Chang, Yao Hui ^c  

^a NATIONAL TAIWAN UNIVERSITY OF SCIENCE AND TECHNOLOGY   (Taiwan)

^b NAN KAI UNIVERSITY OF TECHNOLOGY   (Taiwan)

^c LUNGHWA UNIVERSITY OF SCIENCE AND TECHNOLOGY   (Taiwan)

Author keywords

Fuzzy factor rating system; Market segment evaluation; Market segment selection; Multiple attributes decision making; Strategy alignment

Indexed keywords

COMPETITION; INDUSTRIAL ECONOMICS; MARKETING; PROBLEM SOLVING; RISK ASSESSMENT;

FUZZY FACTOR RATING SYSTEM; MARKET SEGMENT EVALUATION; MARKET SEGMENT SELECTION; MULTIPLE ATTRIBUTES DECISION-MAKING; STRATEGY ALIGNMENT;

DECISION MAKING;

EID: 53849106498     PISSN: 09574174     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.eswa.2007.09.018     Document Type: Article

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