Integration of marketing research techniques into house of quality and product family design

International Journal of Advanced Manufacturing Technology

Volumn 41, Issue 9-10, 2009, Pages 1019-1033

  Kazemzadeh, R B ^a   Behzadian, Majid ^a   Aghdasi, Mohammad ^a   Albadvi, Amir ^a  

^a TARBIAT MODARES UNIVERSITY   (Iran)

Author keywords

Benefit segmentation; Conjoint analysis; HOQ; Product family; QFD; Two stage cluster analysis

Indexed keywords

CLUSTER ANALYSIS; QUALITY FUNCTION DEPLOYMENT;

BENEFIT SEGMENTATION; CONJOINT ANALYSIS; HOQ; PRODUCT FAMILY; QFD; TWO-STAGE CLUSTER ANALYSIS;

SALES;

EID: 63049099798     PISSN: 02683768     EISSN: 14333015     Source Type: Journal    
DOI: 10.1007/s00170-008-1533-2     Document Type: Article

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