Globality and intentionality attribution of animosity: An insight into the consumer boycotts in the Muslim dominant markets

Journal of Islamic Marketing

Volumn 3, Issue 1, 2012, Pages 72-80

  Abd Razak, Ili Salsabila ^a   Abdul Talib, Asmat Nizam ^a  

^a Universiti Utara Malaysia   (Malaysia)

Author keywords

Animosity; Consumer behaviour; Consumer boycotts; International marketing; Marketing strategy; Muslim markets

Indexed keywords

EID: 84874338728     PISSN: 17590833     EISSN: 17590841     Source Type: Journal    
DOI: 10.1108/17590831211206608     Document Type: Article

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