Regulatory focus and message framing: A test of three accounts

Motivation and Emotion

Volumn 33, Issue 4, 2009, Pages 435-443

  Yi, Sunghwan ^a   Baumgartner, Hans ^b  

^a UNIVERSITY OF GUELPH   (Canada)

^b PENNSYLVANIA STATE UNIVERSITY   (United States)

Author keywords

Message framing; Motivation; Persuasion; Regulatory focus

Indexed keywords

EID: 84874334738     PISSN: 01467239     EISSN: None     Source Type: Journal    
DOI: 10.1007/s11031-009-9148-y     Document Type: Article

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