The effect of motivation on trust in the acceptance of internet banking in a low income country

International Journal of Bank Marketing

Volumn 31, Issue 2, 2013, Pages 115-125

  Akhlaq, Ather ^a   Ahmed, Ejaz ^a  

^a INSTITUTE OF BUSINESS MANAGEMENT   (Pakistan)

Author keywords

Acceptance; Banking; Banking industry; Extrinsic motivation; Internet banking; Intrinsic motivation; Low income country; Pakistan; Trust

Indexed keywords

EID: 84874144975     PISSN: 02652323     EISSN: None     Source Type: Journal    
DOI: 10.1108/02652321311298690     Document Type: Article

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