Revenue maximizing itemset construction for online shopping services

Industrial Management and Data Systems

Volumn 113, Issue 1, 2013, Pages 96-116

  Kim, Kwanho ^a   Chung, Beom Suk ^a   Jung, Jae Yoon ^b   Park, Jonghun ^a  

^a Seoul National University   (South Korea)

^b Kyung Hee University   (South Korea)

Author keywords

Click through maximization; E commerce; Electronic commerce; Internet; Itemset construction; Price comparison service; Revenue maximization; Web site design

Indexed keywords

CONSTRUCTION METHOD; DATA SETS; DESIGN/METHODOLOGY/APPROACH; ITEM SETS; ITEMSET; ONLINE SHOPPING; PRICE COMPARISON SERVICE; PRICE COMPARISON SHOPPING; REVENUE MAXIMIZATION; REVENUE MAXIMIZING; TEXTUAL SIMILARITIES; WEB SITE DESIGN;

INDUSTRIAL ENGINEERING; INDUSTRIAL MANAGEMENT; INTERNET;

ELECTRONIC COMMERCE;

EID: 84873107258     PISSN: 02635577     EISSN: None     Source Type: Journal    
DOI: 10.1108/02635571311289683     Document Type: Article

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