Price formats for branded components in industrial markets: An integration of transaction cost economics and the resource-based view

Organization Science

Volumn 23, Issue 5, 2012, Pages 1282-1297

  Lo, Desmond Ho Fu ^a   Frias, Kellilynn M ^b   Ghosh, Mrinal ^c  

^a SANTA CLARA UNIVERSITY   (United States)

^b TEXAS TECH UNIVERSITY   (United States)

^c UNIVERSITY OF ARIZONA   (United States)

Author keywords

Branded components; Interorganizational relationships; Pricing; Resource based view; Transaction cost economics

Indexed keywords

EID: 84872553567     PISSN: 10477039     EISSN: 15265455     Source Type: Journal    
DOI: 10.1287/orsc.1110.0689     Document Type: Article

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