Child-brand relations: A conceptual framework

Journal of Marketing Management

Volumn 24, Issue 5-6, 2008, Pages 603-619

  Ji, Mindy F ^a  

^a IOWA STATE UNIVERSITY   (United States)

Author keywords

Brand; Child; Relationships; Social influence

Indexed keywords

EID: 84872420382     PISSN: 0267257X     EISSN: 14721376     Source Type: Journal    
DOI: 10.1362/026725708X326011     Document Type: Article

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