Understanding consumer decisions using behavioral economics

Progress in Brain Research

Volumn 202, Issue , 2013, Pages 197-211

  Zandstra, Elizabeth H ^a   Miyapuram, Krishna P ^a,b   Tobler, Philippe N ^c  

^a UNILEVER RESEARCH VLAARDINGEN   (Netherlands)

^b UNIVERSITY OF TRENTO   (Italy)

^c UNIVERSITY OF ZURICH   (Switzerland)

Author keywords

Consumer preference; Decision making; Delayed rewards; Environmental benefits; Health benefits; Immediate rewards; Intertemporal choice; Neuroeconomics

Indexed keywords

ACADEMIC ACHIEVEMENT; ARTICLE; BAYES THEOREM; BEHAVIORAL ECONOMICS; COGNITION; CONSUMER; CONSUMER ATTITUDE; CORPUS STRIATUM; DECISION MAKING; HIPPOCAMPUS; HUMAN; IMPULSIVENESS; INTERPERSONAL COMMUNICATION; MOTIVATION; NEUROIMAGING; NEUROMODULATION; OUTCOME ASSESSMENT; PERCEPTION; POSTERIOR CINGULATE; PREFRONTAL CORTEX; PRIORITY JOURNAL; REWARD; SELF CONTROL; SENSORY STIMULATION; STATISTICAL ANALYSIS;

EID: 84872376351     PISSN: 00796123     EISSN: 18757855     Source Type: Book Series    
DOI: 10.1016/B978-0-444-62604-2.00012-5     Document Type: Chapter

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