Awareness changes placebo effects for feeling relaxed, but not for liking

Journal of Marketing Communications

Volumn 18, Issue 5, 2012, Pages 379-396

  Kuenzel, J ^a,b   Blanchette, I ^c   Zandstra, E H ^a   Thomas, A ^a   El Deredy, W ^b  

^a UNILEVER RESEARCH VLAARDINGEN   (Netherlands)

^b UNIVERSITY OF MANCHESTER   (United Kingdom)

^c UNIVERSITÉ DU QUÉBEC À TROIS RIVIÈRES   (Canada)

Author keywords

expectation; liking; placebo

Indexed keywords

EID: 84867886759     PISSN: 13527266     EISSN: 14664445     Source Type: Journal    
DOI: 10.1080/13527266.2010.548009     Document Type: Article

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