메뉴 건너뛰기




Volumn 32, Issue 1, 2013, Pages 21-30

BYOB as a risk-reduction strategy (RRS) for wine consumers in the Australian on-premise foodservice sector: Exploratory insights

Author keywords

Australia; Bring your own bottle (BYOB); Foodservice; On premise; Risk reduction; RRS; Wine

Indexed keywords


EID: 84872371570     PISSN: 02784319     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.ijhm.2012.03.016     Document Type: Article
Times cited : (29)

References (45)
  • 1
    • 84872375136 scopus 로고    scopus 로고
    • Australian Bureau of Statistics, 2008. Cafés, Restaurants and Catering Services Survey 2006-07. Canberra.
    • Australian Bureau of Statistics, 2008. Cafés, Restaurants and Catering Services Survey 2006-07. Canberra.
  • 2
    • 0034345961 scopus 로고    scopus 로고
    • Sequential choice in group settings: taking the road less travelled and less enjoyed
    • Ariely D., Levav J. Sequential choice in group settings: taking the road less travelled and less enjoyed. Journal of Consumer Research 2000, 27(3):279-290.
    • (2000) Journal of Consumer Research , vol.27 , Issue.3 , pp. 279-290
    • Ariely, D.1    Levav, J.2
  • 4
    • 79955126579 scopus 로고    scopus 로고
    • A model for wine list and wine inventory yield management?
    • Barth J. A model for wine list and wine inventory yield management?. International Journal of Hospitality Management 2011, 30(3):701-707.
    • (2011) International Journal of Hospitality Management , vol.30 , Issue.3 , pp. 701-707
    • Barth, J.1
  • 6
    • 0002653803 scopus 로고
    • Consumer behaviour and risk taking
    • American Marketing Association, Chicago
    • Bauer R. Consumer behaviour and risk taking. Dynamic Marketing for a Changing World 1960, American Marketing Association, Chicago, pp. 389-398.
    • (1960) Dynamic Marketing for a Changing World , pp. 389-398
    • Bauer, R.1
  • 7
    • 78751613187 scopus 로고    scopus 로고
    • Consumer behaviour and sensory preference differences: implications for wine product marketing
    • Bruwer J., Saliba A., Miller B. Consumer behaviour and sensory preference differences: implications for wine product marketing. Journal of Consumer Marketing 2011, 28(1):5-18.
    • (2011) Journal of Consumer Marketing , vol.28 , Issue.1 , pp. 5-18
    • Bruwer, J.1    Saliba, A.2    Miller, B.3
  • 8
    • 71549155912 scopus 로고    scopus 로고
    • The BYOB of wine phenomenon of consumers in the Australian licensed on-premise foodservice sector
    • Bruwer J., Nam K. The BYOB of wine phenomenon of consumers in the Australian licensed on-premise foodservice sector. International Journal of Hospitality Management 2010, 29(1):83-91.
    • (2010) International Journal of Hospitality Management , vol.29 , Issue.1 , pp. 83-91
    • Bruwer, J.1    Nam, K.2
  • 9
    • 84872414452 scopus 로고    scopus 로고
    • The drivers of on-premise beverage selection in Australia. Research report for the Australian Wine and Brandy Corporation. Adelaide, Australia.
    • Bruwer, J., Johnson, T., 2005. The drivers of on-premise beverage selection in Australia. Research report for the Australian Wine and Brandy Corporation. Adelaide, Australia.
    • (2005)
    • Bruwer, J.1    Johnson, T.2
  • 10
    • 84986065578 scopus 로고    scopus 로고
    • Segmentation of the Australian wine market using a wine-related lifestyle approach
    • Bruwer J., Li E., Reid M. Segmentation of the Australian wine market using a wine-related lifestyle approach. Journal of Wine Research 2002, 13(3):217-242.
    • (2002) Journal of Wine Research , vol.13 , Issue.3 , pp. 217-242
    • Bruwer, J.1    Li, E.2    Reid, M.3
  • 13
    • 0034337149 scopus 로고    scopus 로고
    • Building store loyalty through store brands
    • Corstjens M., Lal R. Building store loyalty through store brands. Journal of Marketing Research 2000, 37(3):281-291.
    • (2000) Journal of Marketing Research , vol.37 , Issue.3 , pp. 281-291
    • Corstjens, M.1    Lal, R.2
  • 14
  • 15
    • 0008981612 scopus 로고
    • Risk and personality-related dimensions of store choice
    • Dash J.F., Schiffman L.G., Berenson C. Risk and personality-related dimensions of store choice. Journal of Marketing 1976, 40(1):32-39.
    • (1976) Journal of Marketing , vol.40 , Issue.1 , pp. 32-39
    • Dash, J.F.1    Schiffman, L.G.2    Berenson, C.3
  • 17
    • 84986131912 scopus 로고    scopus 로고
    • The role of the sommeliers and their influence on US restaurant wine sales
    • Dewald B. The role of the sommeliers and their influence on US restaurant wine sales. International Journal of Wine Business Research 2008, 20(2):111-123.
    • (2008) International Journal of Wine Business Research , vol.20 , Issue.2 , pp. 111-123
    • Dewald, B.1
  • 18
    • 84872383412 scopus 로고    scopus 로고
    • Operators uncork BYOB wine programs to make sales pop
    • Available at: (accessed 13.06.11)
    • Elan E. Operators uncork BYOB wine programs to make sales pop. Nations Restaurant News Newsletter 2009, Available at: http://findarticles.com/p/articles/mi_m3190/is_15_43/ai_n31637207/ (accessed 13.06.11).
    • (2009) Nations Restaurant News Newsletter
    • Elan, E.1
  • 19
    • 84872398352 scopus 로고    scopus 로고
    • Euromonitor, March 2011. Wine - Australia, Research report. In: Euromonitor International: Country Sector Briefing. Chicago, IL.
    • Euromonitor, March 2011. Wine - Australia, 2011. Research report. In: Euromonitor International: Country Sector Briefing. Chicago, IL.
    • (2011)
  • 20
    • 84953589178 scopus 로고
    • A consumer approach to branded wines
    • Gluckman R.L. A consumer approach to branded wines. European Journal of Marketing 1986, 20(6):21-35.
    • (1986) European Journal of Marketing , vol.20 , Issue.6 , pp. 21-35
    • Gluckman, R.L.1
  • 21
    • 84902588636 scopus 로고    scopus 로고
    • Taming of the screw - diners and restaurateurs are confounded by corkage fees
    • April 6. Available at:, (accessed 08.06.11)
    • Gold A. Taming of the screw - diners and restaurateurs are confounded by corkage fees. San Francisco Chronicle 2006, April 6:F-1. Available at: http://www.sfgate.com/cgi-bin/article.cgi?f=/c/a/2006/04/06/WIGRPHVGP975.DTL (accessed 08.06.11).
    • (2006) San Francisco Chronicle
    • Gold, A.1
  • 23
    • 33747351110 scopus 로고    scopus 로고
    • Attitudes towards wine-service training and its influence on restaurant wine sales
    • Gultek M., Dodd T., Guydosh R. Attitudes towards wine-service training and its influence on restaurant wine sales. International Journal of Hospitality Management 2006, 25(3):432-446.
    • (2006) International Journal of Hospitality Management , vol.25 , Issue.3 , pp. 432-446
    • Gultek, M.1    Dodd, T.2    Guydosh, R.3
  • 24
    • 27144505827 scopus 로고    scopus 로고
    • Exploring the links between wine choice and dining occasion: factors of influence
    • Hall J., O'Mahony B., Lockshin L. Exploring the links between wine choice and dining occasion: factors of influence. International Journal of Wine Marketing 2001, 13(1):36-49.
    • (2001) International Journal of Wine Marketing , vol.13 , Issue.1 , pp. 36-49
    • Hall, J.1    O'Mahony, B.2    Lockshin, L.3
  • 26
    • 84863586742 scopus 로고    scopus 로고
    • The impact of wine tasting on wine purchases: evidence from Napa, California
    • Ho F.N., Gallagher M.P. The impact of wine tasting on wine purchases: evidence from Napa, California. International Journal of Wine Marketing 2005, 17(1):44-53.
    • (2005) International Journal of Wine Marketing , vol.17 , Issue.1 , pp. 44-53
    • Ho, F.N.1    Gallagher, M.P.2
  • 27
    • 84872408762 scopus 로고    scopus 로고
    • Mark-up madness: want to sell more wine? Then rethink your pricing policy
    • Available at: (accessed 05.06.11)
    • Holter G. Mark-up madness: want to sell more wine? Then rethink your pricing policy. Restaurant 2010, Available at: www.bighospitality.co.uk (accessed 05.06.11).
    • (2010) Restaurant
    • Holter, G.1
  • 28
    • 33645136288 scopus 로고    scopus 로고
    • Generic consumer risk-reduction strategies (RRS) in wine related lifestyle segments of the Australian wine market
    • Johnson T., Bruwer J. Generic consumer risk-reduction strategies (RRS) in wine related lifestyle segments of the Australian wine market. International Journal of Wine Marketing 2004, 16(1):5-32.
    • (2004) International Journal of Wine Marketing , vol.16 , Issue.1 , pp. 5-32
    • Johnson, T.1    Bruwer, J.2
  • 30
    • 13244251685 scopus 로고    scopus 로고
    • Using involvement and brand equity to develop a wine tourism strategy
    • Lockshin L., Spawton T. Using involvement and brand equity to develop a wine tourism strategy. International Journal of Wine Marketing 2001, 13(1):72-81.
    • (2001) International Journal of Wine Marketing , vol.13 , Issue.1 , pp. 72-81
    • Lockshin, L.1    Spawton, T.2
  • 31
    • 0041905586 scopus 로고    scopus 로고
    • The impact of product category risk on service satisfaction evaluations
    • Mattila A. The impact of product category risk on service satisfaction evaluations. International Journal of Hospitality Management 2001, 20(1):29-43.
    • (2001) International Journal of Hospitality Management , vol.20 , Issue.1 , pp. 29-43
    • Mattila, A.1
  • 32
    • 0042193085 scopus 로고    scopus 로고
    • Re-conceptualising consumer store image processing using perceived risk
    • Mitchell V.W. Re-conceptualising consumer store image processing using perceived risk. Journal of Business Research 1999, 54(2):167-172.
    • (1999) Journal of Business Research , vol.54 , Issue.2 , pp. 167-172
    • Mitchell, V.W.1
  • 34
  • 37
    • 84872391676 scopus 로고    scopus 로고
    • Available at: (accessed 15.06.11)
    • Penfolds Wine Re-corking clinics 2011, Available at: http://www.penfolds.com/brand_penfolds/penfolds/recorking-clinics/index.htm (accessed 15.06.11).
    • (2011) Re-corking clinics
    • Penfolds Wine1
  • 38
    • 68049133933 scopus 로고    scopus 로고
    • Beyond drinking: the role of wine in the life of the UK consumer
    • Ritchie C. Beyond drinking: the role of wine in the life of the UK consumer. International Journal of Consumer Studies 2007, 31(5):534-540.
    • (2007) International Journal of Consumer Studies , vol.31 , Issue.5 , pp. 534-540
    • Ritchie, C.1
  • 39
    • 0002591399 scopus 로고
    • Rankings of risk reduction methods
    • Roselius T. Rankings of risk reduction methods. Journal of Marketing 1971, 35(1):56-61.
    • (1971) Journal of Marketing , vol.35 , Issue.1 , pp. 56-61
    • Roselius, T.1
  • 40
    • 0003434717 scopus 로고    scopus 로고
    • Prentice Hall International, Englewood Cliffs, NJ, USA
    • Schiffman L.G., Kanuk L.L. Consumer Behavior 2006, Prentice Hall International, Englewood Cliffs, NJ, USA. 8th ed.
    • (2006) Consumer Behavior
    • Schiffman, L.G.1    Kanuk, L.L.2
  • 41
    • 84872404305 scopus 로고    scopus 로고
    • Supermarkets and the future development of the wine market
    • Spawton T. Supermarkets and the future development of the wine market. Australian and New Zealand Wine Industry Journal 2009, 24(4):42-46.
    • (2009) Australian and New Zealand Wine Industry Journal , vol.24 , Issue.4 , pp. 42-46
    • Spawton, T.1
  • 42
    • 0033092827 scopus 로고    scopus 로고
    • The role of perceived risk in the quality-value relationship: a study in a retail environment
    • Sweeny J.C., Soutar G.N., Johnson L.W. The role of perceived risk in the quality-value relationship: a study in a retail environment. Journal of Retailing 1999, 75(1):77-105.
    • (1999) Journal of Retailing , vol.75 , Issue.1 , pp. 77-105
    • Sweeny, J.C.1    Soutar, G.N.2    Johnson, L.W.3
  • 43
    • 77955136290 scopus 로고
    • An assessment of the interactive effects of brand and store reputation on consumer perceived risk and confidence
    • Taylor R.L., Rao C.P. An assessment of the interactive effects of brand and store reputation on consumer perceived risk and confidence. Akron Business and Economic Review 1982, 13(2):43-47.
    • (1982) Akron Business and Economic Review , vol.13 , Issue.2 , pp. 43-47
    • Taylor, R.L.1    Rao, C.P.2
  • 44
    • 4344568878 scopus 로고    scopus 로고
    • Measurement of tourist satisfaction with restaurant services: a segment-based approach
    • Yuksel A., Yuksel F. Measurement of tourist satisfaction with restaurant services: a segment-based approach. Journal of Vacation Marketing 2002, 9(1):52-68.
    • (2002) Journal of Vacation Marketing , vol.9 , Issue.1 , pp. 52-68
    • Yuksel, A.1    Yuksel, F.2


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.