-
3
-
-
0002653803
-
Consumer behavior and risk taking
-
R. Hancock. Chicago: American Marketing Association
-
Bauer R. Consumer behavior and risk taking. Hancock R. Dynamic Marketing for a Changing World. 1960;389-398 American Marketing Association, Chicago.
-
(1960)
Dynamic Marketing for a Changing World
, pp. 389-398
-
-
Bauer, R.1
-
4
-
-
0014087021
-
Self perception: An alternative interpretation of cognitive phenomena
-
Bem D. Self perception. an alternative interpretation of cognitive phenomena Psychological Review. 74:1967;183-200.
-
(1967)
Psychological Review
, vol.74
, pp. 183-200
-
-
Bem, D.1
-
5
-
-
0001791226
-
Services marketing is different
-
Berry L. Services marketing is different. Business. 30:1980;24-29.
-
(1980)
Business
, vol.30
, pp. 24-29
-
-
Berry, L.1
-
6
-
-
0000694646
-
Perceived risk and its components: A model and empirical test
-
Bettman J. Perceived risk and its components. a model and empirical test Journal of Marketing Research. 10:1973;184-190.
-
(1973)
Journal of Marketing Research
, vol.10
, pp. 184-190
-
-
Bettman, J.1
-
7
-
-
0039304322
-
Information integration in consumer risk perception: A comparison of two models of component conceptualization
-
Bettman Information integration in consumer risk perception. a comparison of two models of component conceptualization Journal of Applied Psychology. 60:1975;381-385.
-
(1975)
Journal of Applied Psychology
, vol.60
, pp. 381-385
-
-
Bettman1
-
10
-
-
21344491294
-
Incorporating choice into an attitudinal framework: Analyzing models of mental comparison processes
-
Dabholkar P. Incorporating choice into an attitudinal framework. analyzing models of mental comparison processes Journal of Consumer Research. 21:1994;100-118.
-
(1994)
Journal of Consumer Research
, vol.21
, pp. 100-118
-
-
Dabholkar, P.1
-
11
-
-
21344491113
-
A model of perceived risk and intended risk-handling activity
-
Dowling G., Staelin R. A model of perceived risk and intended risk-handling activity. Journal of Consumer Research. 21:1994;119-134.
-
(1994)
Journal of Consumer Research
, vol.21
, pp. 119-134
-
-
Dowling, G.1
Staelin, R.2
-
12
-
-
84993031850
-
Perceived risk: The concept and its measurement
-
Dowling G. Perceived risk. the concept and its measurement Psychology and Marketing. 3:1986;193-210.
-
(1986)
Psychology and Marketing
, vol.3
, pp. 193-210
-
-
Dowling, G.1
-
13
-
-
0003334887
-
A new approach to service marketing
-
P. Eiglier, E. Langeard, C. Lovelock, J. Bateson, & R. Young. Cambridge, MA: Marketing Science Institute
-
Eiglier P., Langeard E. A new approach to service marketing. Eiglier P., Langeard E., Lovelock C., Bateson J., Young R. Marketing Consumer Services. New Insights:1977;33-58 Marketing Science Institute, Cambridge, MA.
-
(1977)
Marketing Consumer Services: New Insights
, pp. 33-58
-
-
Eiglier, P.1
Langeard, E.2
-
14
-
-
0011591933
-
The scenario method: A theoretical, not theoretical, approach
-
S. Douglas. Chicago, IL: American Marketing Association
-
Erologu S. The scenario method. a theoretical, not theoretical, approach Douglas S. AMA Educator's Conference. 1987;220 American Marketing Association, Chicago, IL.
-
(1987)
AMA Educator's Conference
, pp. 220
-
-
Erologu, S.1
-
15
-
-
84936823542
-
Mood states and consumer behavior: A critical review
-
Gardner P. Mood states and consumer behavior. a critical review Journal of Consumer Research. 12:1985;281-300.
-
(1985)
Journal of Consumer Research
, vol.12
, pp. 281-300
-
-
Gardner, P.1
-
16
-
-
0041016765
-
Risk reduction strategies used by leisure travelers in the new buy hotel selection purchase situation
-
Garretson J., Clow K., Kurtz D. Risk reduction strategies used by leisure travelers in the new buy hotel selection purchase situation. Journal of Hospitality and Leisure Marketing. 3(3):1995;35-53.
-
(1995)
Journal of Hospitality and Leisure Marketing
, vol.3
, Issue.3
, pp. 35-53
-
-
Garretson, J.1
Clow, K.2
Kurtz, D.3
-
19
-
-
0007183523
-
Components of perceived risk in product purchase: A cross validation
-
Kaplan G., Szybillo G., Jacoby J. Components of perceived risk in product purchase. a cross validation Journal of Applied Psychology. 59:1974;287-291.
-
(1974)
Journal of Applied Psychology
, vol.59
, pp. 287-291
-
-
Kaplan, G.1
Szybillo, G.2
Jacoby, J.3
-
20
-
-
0041795819
-
An innovative application of conjoint analysis in satisfaction research: report on an exploratory investigation of the zone of indifference
-
Copenhagen
-
LeBel, J., 1993. An innovative application of conjoint analysis in satisfaction research: report on an exploratory investigation of the zone of indifference. ESOMAR Marketing Research Congress, Copenhagen, pp. 385-404.
-
(1993)
ESOMAR Marketing Research Congress
, pp. 385-404
-
-
Lebel, J.1
-
21
-
-
0001371817
-
Biased assimilation and attitude polarization: The effects of prior theories on subsequently considered evidence
-
Lord C., Ross L., Lepper M. Biased assimilation and attitude polarization. the effects of prior theories on subsequently considered evidence Journal of Personality and Social Psychology. 37:1979;2098-2109.
-
(1979)
Journal of Personality and Social Psychology
, vol.37
, pp. 2098-2109
-
-
Lord, C.1
Ross, L.2
Lepper, M.3
-
22
-
-
0001379142
-
An exploration of the effects of perceived social and performance risk on consumer information acquisition
-
Lutz, R., Reilly, P., 1973. An exploration of the effects of perceived social and performance risk on consumer information acquisition. Advances in Consumer Research 393-405.
-
(1973)
Advances in Consumer Research
, pp. 393-405
-
-
Lutz, R.1
Reilly, P.2
-
23
-
-
0002917908
-
The Zaichkowsky personal involvement inventory: Modification and extension
-
McQuarrie E., Munson M. The Zaichkowsky personal involvement inventory. modification and extension Advances in Consumer Research. 14:1986;36-40.
-
(1986)
Advances in Consumer Research
, vol.14
, pp. 36-40
-
-
McQuarrie, E.1
Munson, M.2
-
24
-
-
21844496938
-
The impact of context on variety seeking in product choices
-
Menon, S., Kahn, B., 1995. The impact of context on variety seeking in product choices. Journal of Consumer Research 285-295.
-
(1995)
Journal of Consumer Research
, pp. 285-295
-
-
Menon, S.1
Kahn, B.2
-
25
-
-
85135333884
-
A preliminary investigation into pre- And post-purchase risk perception and reduction
-
Mitchell V., Boustani P. A preliminary investigation into pre- and post-purchase risk perception and reduction. European Journal of Marketing. 28(1):1994;56-71.
-
(1994)
European Journal of Marketing
, vol.28
, Issue.1
, pp. 56-71
-
-
Mitchell, V.1
Boustani, P.2
-
26
-
-
51249174109
-
The impact of services versus goods on consumers' assessment of perceived risk and variability
-
Murray K., Schlacter J. The impact of services versus goods on consumers' assessment of perceived risk and variability. Journal of Academy of Marketing Science. 18:1990;51-65.
-
(1990)
Journal of Academy of Marketing Science
, vol.18
, pp. 51-65
-
-
Murray, K.1
Schlacter, J.2
-
30
-
-
0002705824
-
Breaking free from product marketing
-
Shostack L. Breaking free from product marketing. Journal of Marketing. 41:1977;73-80.
-
(1977)
Journal of Marketing
, vol.41
, pp. 73-80
-
-
Shostack, L.1
-
32
-
-
0042798092
-
Assessing actual service performance: Incongruities between expectation and evaluation criteria
-
Taylor A., Miyazaki A. Assessing actual service performance. incongruities between expectation and evaluation criteria Advances in Consumer Research. 22:1995;599-605.
-
(1995)
Advances in Consumer Research
, vol.22
, pp. 599-605
-
-
Taylor, A.1
Miyazaki, A.2
-
33
-
-
0000544724
-
Measuring the involvement construct
-
Zaichkowsky J. Measuring the involvement construct. Journal of Consumer Research. 12:1985;341-352.
-
(1985)
Journal of Consumer Research
, vol.12
, pp. 341-352
-
-
Zaichkowsky, J.1
|