Social influence process in the acceptance of a virtual community service

Information Systems Frontiers

Volumn 8, Issue 3, 2006, Pages 241-252

  Song, Jaeki ^a   Kim, Yong Jin ^b  

^a TEXAS TECH UNIVERSITY   (United States)

^b BINGHAMTON UNIVERSITY   (United States)

Author keywords

Avatar; Social comparison; Social identity; Subjective norms

Indexed keywords

SOCIAL COMPARISON; SOCIAL IDENTITY; SUBJECTIVE NORMS; VIRTUAL COMMUNITY SERVICE;

CUSTOMER SATISFACTION; ELECTRONIC COMMERCE; INFORMATION MANAGEMENT; MATHEMATICAL MODELS; SURVEYS; THEOREM PROVING; VIRTUAL REALITY;

ELECTRONIC COMMUNITIES;

EID: 33745914940     PISSN: 13873326     EISSN: None     Source Type: Journal    
DOI: 10.1007/s10796-006-8782-0     Document Type: Article

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