Rhetoric of 'Buy Irish Food' campaigns: Speaking to consumer values to valorise the 'local' and exclude 'others'?

Irish Geography

Volumn 45, Issue 1, 2012, Pages 87-109

  Carroll, Brídín E ^a  

^a NATIONAL UNIVERSITY OF IRELAND   (Ireland)

Author keywords

Ireland; local food rhetoric; patriotic purchasing; spatial valorisation; sustainability

Indexed keywords

CONSUMPTION BEHAVIOR; FOOD MARKET; FOOD SUPPLY; GLOBAL PERSPECTIVE; LITERATURE REVIEW; PURCHASING POWER PARITY; SUSTAINABILITY; SUSTAINABLE DEVELOPMENT;

IRELAND;

EID: 84871041609     PISSN: 00750778     EISSN: None     Source Type: Journal    
DOI: 10.1080/00750778.2012.729376     Document Type: Article

References (108)

1. Allen, P. and Hinrichs, C. 2007. "Buying into 'Buy Local': engagements of United States local food initiatives". In Alternative food geographies, representation and practice, Edited by: Maye, D., Holloway, L. and Kneafsey, M. 255-272. Oxford: Elsevier.
2. Atkins, P.J. and Bowler, I.R. 2001. Food in society: economy, culture, geography, London: Arnold.
3. Baltar, F. and Brunet, I. 2012. Social research 2.0: virtual snowball sampling method using Facebook. Internet Research, 22(1): 57-74. doi:10.1108/10662241211199960
4. Bánáti, D. 2011. Consumer response to food scandals and scares. Trends in Food Science & Technology, 22: 56-60. doi:10.1016/j.tifs.2010.12.007
5. Barham, B.L. 2011. Fair trade/organic coffee, rural livelihoods, and the "Agrarian Question": south Mexican coffee families in transition. World Development, 39(1): 134-145. doi:10.1016/j.worlddev.2010.08.005
6. Barnett, C. 2005. Consuming ethics: articulating the subjects and spaces of ethical consumption. Antipode, 37(1): 23-45. doi:10.1111/j.0066-4812.2005.00472.x
7. Barrientos, S. and Dolan, C. 2006. Ethical sourcing in the Global Food System, Oxon: Earthscan.
8. Bord Bia, 2007. PERIscope 4. Irish consumers and their food. Dublin: Irish Food Board.
9. Bord Bia, 2008a. PERIscope-continental consumers and their food. Dublin: Irish Food Board.
10. Bord Bia, 2008b. Sustainability and its implications for the Irish food, drink and Horticulture Industry. Dublin: Irish Food Board.
11. Bord Bia, 2009a. Sustainable lives. Presentation on consumer lifestyle trends. Dublin: Irish Food Board.
12. Bord Bia, 2009b. PERIscope 5. Irish consumers and their food. Dublin: Irish Food Board.
13. Bord Bia, 2009c. Sustainability trade research. Dublin: Irish Food Board.
14. Bord Bia, 2010a. PERIscope 2010-Consumer Eating and Purchasing Study. Understanding attitudes in USA. Dublin: Irish Food Board.
15. Bord Bia, 2010b. PERIscope 2010-Consumer Eating and Purchasing Study. Understanding attitudes in New Zealand. Dublin: Irish Food Board.
16. Bord Bia, 2010c. Consumer attitudes to local food. Dublin: Irish Food Board.
17. Bord Bia, 2011a. Retail markets today & tomorrow in Ireland & the UK. Dublin: Irish Food Board.
18. Bord Bia, 2011b. PERIscope 6. Irish consumers and their food. Dublin: Irish Food Board.
19. Bord Bia, 2011c. Retaining loyalty to Irish brands. Dublin: Irish Food Board.
20. Bord Bia, 2012. Feeling the pinch: the consumer outlook-a strategic report on the challenges for the Irish food and drinks industry. Dublin: Irish Food Board.
21. Born, B. and Purcell, M. 2006. Avoiding the local trap: scale and food systems in planning research. Journal of Planning Education and Research, 26: 195-207. doi:10.1177/0739456X06291389
22. Braun, V. and Clarke, V. 2006. Using thematic analysis in psychology. Qualitative Research in Psychology, 3: 77-101. doi:10.1191/1478088706qp063oa
23. Cabeza-Gutés, M. 1996. The concept of weak sustainability. Ecological Economics, 17(3): 147-156. doi:10.1016/S0921-8009(96)80003-6
24. Carcea, M. 2009. Food authenticity assessment: ensuring compliance with food legislation and traceability requirements. Quality Assurance and Safety of Crops & Foods, 1(2): 93-100. doi:10.1111/j.1757-837X.2009.00011.x
25. Carroll, B., forthcoming. Consumer understandings of 'local food': can reflexive localisms find acceptance? Unpublished working paper.
26. Carter, C., Krissoff, B. and Zwane, A.P. 2006. Can country-of-origin labeling succeed as a marketing tool for produce? Lessons from three case studies. Canadian Journal of Agricultural Economics, 54: 513-530. doi:10.1111/j.1744-7976.2006.00064.x
27. Chen, M.F. 2008. Consumer trust in food safety-a multidisciplinary approach and empirical evidence from Taiwan. Risk Analysis, 28(6): 1553-1569. doi:10.1111/j.1539-6924.2008.01115.x
28. Cherni, J.A. and Hill, Y. 2009. Energy and policy providing for sustainable rural livelihoods in remote locations-the case of Cuba. Geoforum, 40(4): 645-654. doi:10.1016/j.geoforum.2009.04.001
29. Clarke, D. 2010. "The seduction of space". In Consuming space: placing consumption in perspective, Edited by: Goodman, M.K., Goodman, D. and Redclift, M. 57-77. Farnham, Surrey: Ashgate.
30. Cohen, M.J. and Murphy, J., 2001. Exploring sustainable consumption: environmental policy and the social sciences. Oxford: Pergamon.
31. Coley, D., Howard, M. and Winter, M. 2009. Local food, food miles and carbon emissions: a comparison of farm shop and mass distribution approaches. Food Policy, 34(2): 150-155. doi:10.1016/j.foodpol.2008.11.001
32. Collins, M.E., 1999. The Irish economy 1945-1966. In: Galway History Teachers' Association sixth form seminar, May, day unknown, Galway, Ireland.
33. Commission v Ireland 249/81 [ 1982 ] ECR 4005. EUR-Lex Access to European Union Law [online]. Available from: http://eur-lex.europa.eu/en/index.htm [Accessed 18 May 2012].
34. D'Arcy, A. 2010. The potato in Ireland's evolving agrarian landscape and agri-food system. Irish Geography, 43(2): 119-134. doi:10.1080/00750778.2010.515195
35. de Krom, M.P.M.M. and Mol, A.P.J. 2010. Food risks and consumer trust. Avian influenza and the knowing and non-knowing on UK shopping floors. Appetite, 55: 671-678. doi:10.1016/j.appet.2010.09.022
36. Delaney, D. 1997. The political construction of scale. Political Geography, 16(2): 93-97. doi:10.1016/S0962-6298(96)00045-5
37. DuPuis, E.M. and Goodman, D. 2005. Should we go 'home' to eat? towards a reflexive politics of localism. Journal of Rural Studies, 21: 359-371. doi:10.1016/j.jrurstud.2005.05.011
38. Duram, L.A. and Cawley, M. 2012. Irish chefs and restaurants in the geography of local food value chains. The Open Geography Journal, 5: 16-25. doi:10.2174/1874923201205010016
39. Eden, S., Bear, C. and Walker, G. 2008a. Understanding and (dis)trusting food assurance schemes: consumer confidence and the 'knowledge fix'. Journal of Rural Studies, 24: 1-14. doi:10.1016/j.jrurstud.2007.06.001
40. Eden, S., Bear, C. and Walker, G. 2008b. Mucky carrots and other proxies: problematising the knowledge-fix for sustainable and ethical consumption. Geoforum, 39: 1044-1057. doi:10.1016/j.geoforum.2007.11.001
41. Eden, S., Bear, C. and Walker, G. 2008c. The sceptical consumer? Exploring views about food assurance. Food Policy, 33: 624-630. doi:10.1016/j.foodpol.2008.02.003
42. Edwards-Jones, G. 2008. Testing the assertion that 'local food is best': the challenges of an evidence-based approach. Trends in Food Science & Technology, 19(5): 265-274. doi:10.1016/j.tifs.2008.01.008
43. Fandos-Herrera, C. and Flavián Blanco, C. 2011. Consequences of consumer trust in PDO food products: the role of familiarity. Journal of Product & Brand Management, 20(4): 282-296. doi:10.1108/10610421111148306
44. Fanning, R. 1983. Independent Ireland, Dublin: Educational Company of Ireland.
45. Feagan, R. 2007. The place of food: mapping out the local in local food systems. Progress in Human Geography, 31(1): 23-42. doi:10.1177/0309132507073527
46. Fife, J.M. 2010. Using Facebook to teach rhetorical analysis. Pedagogy, 10(3): 555-562.
47. th Century Dublin. History Today, 47(6): 44-51.
48. Friedberg, S. 2004. French beans and food scares. Culture and commerce in an anxious age, Oxford: Oxford University Press.
49. Garside, B. and Vorley B., 2008. Review of food miles, carbon, and African horticulture: environmental and developmental issues. International Institute for Environment and Development (IIED), Comité de Liaison Europe-Afrique-Caraïbes-Pacifique= (COLEACP). [Online]. Available from: http://pip.coleacp.org/files/documents/PIP%20food%20miles%20report%20for%20web.pdf [Accessed 3 July 2012].
50. Gerolimos, M. 2011. Academic libraries on Facebook: an analysis of users' comments. D-Lib Magazine, 17: (11/12)
51. Goodman, D. and Goodman, M. 2007. "Localism, livelihoods, and the 'Post-Organic': changing perspectives on alternative food networks in the United States". In Alternative food geographies, representation and practice, Edited by: Maye, D., Holloway, L. and Kneafsey, M. 23-38. Oxford: Elsevier.
52. Goodman, D. and Watts, M. 1994. Reconfiguring the rural or fording the divide? Capitalist restructuring and the global agro-food system. Journal of Peasant Studies, 22(1): 1-49. doi:10.1080/03066159408438565
53. Goodman, D., DuPuis, E.M. and Goodman, M. 2012. Alternative food networks: knowledge, practice and politics, London: Routledge.
54. Goodman, M. 2004. Reading fair trade: political ecological imaginary and the moral economy of fair trade foods. Political Geography, 23(7): 891-915. doi:10.1016/j.polgeo.2004.05.013
55. Grunert, K.G. 2002. Current issues in the understanding of consumer food choice. Trends in Food Science and Technology, 13: 275-285. doi:10.1016/S0924-2244(02)00137-1
56. Guthman, J. 2007. The Polyanian way? Voluntary food labels as neoliberal governance. Antipode, 39(3): 457-478. doi:10.1111/j.1467-8330.2007.00535.x
57. Hammett, D. 2011. British media representations of South Africa and the 2010 FIFA World Cup. South African Geographical Journal, 93(1): 63-74. doi:10.1080/03736245.2011.566310
58. Henchion, M. and McIntyre, B. 2000. Regional imagery and quality products: the Irish experience. British Food Journal, 102(8): 630-644. doi:10.1108/00070700010348514
59. Hinrichs, C. and Allen, P. 2008. Selective patronage and social justice: local food consumer campaigns in historical context. Journal of Agricultural and Environmental Ethics, 21: 329-352. doi:10.1007/s10806-008-9089-6
60. Hofstede, G., 2001. National culture: countries [online]. Available from: http://geert-hofstede.com/countries.html [Accessed 3 July 2012].
61. Johnston, J., Biro, A. and MacKendrick, N. 2009. Lost in the supermarket: the corporate-organic foodscape and the struggle for food democracy. Antipode, 41(3): 509-532. doi:10.1111/j.1467-8330.2009.00685.x
62. Kimbrell, A., 2002. The fatal harvest reader: the tragedy of industrial agriculture. Washington: Island Press.
63. Kinealy, C. 1994. This great calamity: the Irish Famine 1845-1852, Dublin: Gill & Macmillan.
64. Kloppenburg, J., Hendrickson, J. and Stevenson, G.W. 1996. Coming into the Foodshed. Agriculture and Human Values, 13(3): 33-42. doi:10.1007/BF01538225
65. Kneafsey, M. 2010. The region in food-important or irrelevant?. Cambridge Journal of Regions, Economy and Society, 3: 177-190. doi:10.1093/cjres/rsq012
66. Lavelle, M.J., Carroll, B. and Fahy, F. 2012. Consensus Lifestyle Survey-report on public attitudes and behaviours towards sustainable consumption and sustainable lifestyles in Ireland: (4) Food consumption, Galway: National University of Ireland.
67. Lefebvre, H. 1991. The production of space, Oxford: Blackwell.
68. Leontidou, L., Donnan, H. and Afouxinidis, A. 2005. Exclusion and difference along the EU border: social and cultural markers, spatialities and mappings. International Journal of Urban and Regional Research, 29(2): 389-407. doi:10.1111/j.1468-2427.2005.00591.x
69. Lewis, T. and Potter, E. 2011. Ethical consumption: a critical introduction, Oxon: Routledge.
70. Loureiro, M.L. and Umberger, W.J. 2005. Assessing consumer preferences for country-of-origin labeling. Journal of Agricultural and Applied Economics, 37(1): 49-63.
71. Loureiro M.L. Umberger W.J. A choice experiment model for beef: what US consumer responses tell us about relative preferences for food safety, country-of-origin labelling and traceability Food Policy 2007 32 doi:10.1016/j.foodpol.2006.11.006 496 514
72. Love Irish Food (LIF), no date. Love Irish Food Website [online] Dublin. Available from: http://www.loveirishfood.ie/ [Accessed 18 May 2012].
73. Marston, S. 2000. The social construction of scale. Progress in Human Geography, 24(2): 219-242. doi:10.1191/030913200674086272
74. Marston, S., Jones, J.P. III and Woodward, K. 2005. Human geography without scale. Transactions of the Institute of British Geographers, 30: 416-432. doi:10.1111/j.1475-5661.2005.00180.x
75. Mayes, R. and Pini, B. 2010. The 'Feminine Revolution in Mining': a critique. Australian Geographer, 41(2): 233-245. doi:10.1080/00049181003742336
76. McGregor, S. 2005. Sustainable consumer empowerment through critical consumer education: a typology of consumer education approaches. International Journal of Consumer Studies, 29(5): 437-447. doi:10.1111/j.1470-6431.2005.00467.x
77. Milne, R. 2011. Fraught cuisine: food scares and the modulation of anxieties. Distinktion: Scandinavian Journal of Social Theory, 12(2): 177-192. doi:10.1080/1600910X.2011.576116
78. Morgan, K., Marsden, T. and Murdoch, J. 2008. Worlds of food: place, power and provenance in the food chain, Oxford: Oxford University Press.
79. National Dairy Council (NDC), no date. Farmed in the Republic of Ireland [online]. Dublin. Available from: http://www.ndc.ie/NDC-Packaging-Mark/ [Accessed 18 May 2012].
80. Neary, P. 1984. The failure of economic nationalism. The Crane Bag, 8(1): 68-77.
81. Neilson, L.A. 2010. Boycott or buycott? Understanding political consumerism. Journal of Consumer Behaviour, 9(3): 214-227. doi:10.1002/cb.313
82. Neumayer, E. 2003. Weak versus strong sustainability: exploring the limits of two opposing paradigms, Norfolk: Biddles.
83. O'Rourke, J. 1989. The great Irish famine, Dublin: James Duffy.
84. Page, S. and Slater, R. 2003. Small producer participation in global food systems: policy opportunities and constraints. Development Policy Review, 21(5-6): 641-654. doi:10.1111/j.1467-8659.2003.00229.x
85. Plunkett, J., 2004. Can the buy Irish message survive? ShelfLife, July, 16.
86. Pope, C., 2010. The Irish Question [online] The Irish Times Pricewatch Blog, 1 March. Available from: http://www.irishtimes.com/blogs/pricewatch/2010/03/01/the-irish-question/ [Accessed 18 May 2012].
87. Popper, D.E. 2007. Traceability: tracking and privacy in the food system. The Geographical Review, 97(3): 365-388. doi:10.1111/j.1931-0846.2007.tb00511.x
88. Rambe, P. 2012. Critical discourse analysis of collaborative engagement in Facebook postings. Australasian Journal of Educational Technology, 28(2): 295-314.
89. Roos, G., Dulsrud, A., and Norberg, H.M., 2004. The meaning of information on traceability of fish for establishment of consumer trust. In: M. Boström, A. Føllesdal, M. Klintman, M. Micheletti and M.P. Sørensen, 2005. Proceedings from the 2nd International Seminar on Political Consumerism, Oslo 26-29 August 2004. Copenhagen: Nordic Council of Ministers, 395-415.
90. Sage, C. 2010. Re-imagining the Irish foodscape. Irish Geography, 43(2): 93-104. doi:10.1080/00750778.2010.516903
91. Sage, C. 2011. Environment and food, London: Taylor & Francis.
92. Sayre, N.F. 2009. "Scale". In A companion to environmental geography, Edited by: Castree, N., Demeritt, D., Liverman, D. and Rhoads, B. 95-108. Oxford: Blackwell.
93. Seyfang, G. 2005. Shopping for sustainability: can sustainable consumption promote ecological citizenship?. Environmental Politics, 14(2): 290-306. doi:10.1080/09644010500055209
94. Seyfang, G. 2006. Ecological citizenship and sustainable consumption: examining local organic food networks. Journal of Rural Studies, 22: 383-305. doi:10.1016/j.jrurstud.2006.01.003
95. Seyfang, G. 2009. "Growing sustainable consumption communities: the case of local organic food networks". In The politics and pleasures of consuming differently, Edited by: Soper, K., Ryle, M. and Thomas, L. 188-205. Hampshire: Palgrave Macmillan.
96. Smeltzer, S. and Lepawsky, J. 2010. Foregrounding technology over politics? Media framings of federal elections in Malaysia. Area, 42(1): 86-95. doi:10.1111/j.1475-4762.2009.00915.x
97. Spaargaren, G. and Oosterveer, P. 2010. Citizen-consumers as agents of change in globalising modernity: the case of sustainable consumption. Sustainability, 2: 1887-1908. doi:10.3390/su2071887
98. Teagasc, no date. Agriculture in Ireland [online]. Wexford. Available from: http://www.teagasc.ie/agrifood/ [Accessed 18 May 2012].
99. The Economic and Social Research Institute [ESRI], 2011. Irish economy [online]. Dublin. Available from: http://www.esri.ie/irish_economy/ [Accessed 18 May 2012].
100. Thornburg, G.K. 2007. The shop-locally discourse in Jefferson County Kansas. Great Plains Research, 17: 145-154.
101. Truly Irish (TI), no date. Truly Irish Website [online] Available from: http://www.trulyirish.ie/ [Accessed 18 May 2012].
102. Truly Irish (TI), 2011. Truly Irish country foods Facebook page. [Online posting 25 December]. Available from: www.facebook.com [Accessed 18 May 2012].
103. Tsai, W.H.S. 2010. Patriotic advertising and the creation of the citizen consumer. Journal of Media and Communication Studies, 2(3): 76-84.
104. Tsao, W.H.S. and Chang, H.R. 2010. Exploring the impact of personality traits on online shopping behaviour. African Journal of Business Management, 4(9): 1800-1812.
105. van Rijswijk, W. and Frewer, L.J. 2008. Consumer perceptions of food quality and safety and their relation to traceability. British Food Journal, 110(10): 1034-1046. doi:10.1108/00070700810906642
106. Weatherall, C., Tregear, A. and Allinson, J. 2003. In search of the concerned consumer: UK public perceptions of food, farming and buying local. Journal of Rural Studies, 19: 233-244. doi:10.1016/S0743-0167(02)00083-9
107. Winter, M. 2003. Embeddedness, the new food economy and defensive localism. Journal of Rural Studies, 19: 23-32. doi:10.1016/S0743-0167(02)00053-0
108. Yawson, R.M., 2011. The lived experience of an American expatriate in Ghana: a rhetorical analysis of Facebook postings to understand a cross-cultural behavior. In: Proceedings of OLPD Student Research Conference, 16 April, St. Paul, Minnesota, USA.