Reinforcement or Reactance? Examining the Effect of an Explicit Persuasive Appeal Following an Entertainment-Education Narrative

Journal of Communication

Volumn 62, Issue 6, 2012, Pages 1010-1027

  Moyer Gusé, Emily ^a   Jain, Parul ^b   Chung, Adrienne H ^a  

^a OHIO STATE UNIVERSITY   (United States)

^b WASHINGTON STATE UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EDUCATION; MASS MEDIA; TELEVISION;

EID: 84870906778     PISSN: 00219916     EISSN: 14602466     Source Type: Journal    
DOI: 10.1111/j.1460-2466.2012.01680.x     Document Type: Article

References (37)

1. Annenberg News (2010, September 1). 2010 Sentinel for health awards finalists announced. Retrieved from http://annenberg.usc.edu/News%20and%20Events/News/100901HHS.aspx
2. Bahk, C. M. (1997). The impact of presence vs. absence of negative consequences in dramatic portrayals of alcohol drinking. Journal of Alcohol and Drug Education, 42, 18-26.
3. Bandura, A. (1986). Social foundations of thought and action: A social cognitive theory. Englewood Cliffs, NJ: Prentice-Hall.
4. Beck, K. H. (1981). Driving while under the influence of alcohol: Relationship to attitudes and beliefs in a college population. The American Journal of Drug and Alcohol Abuse, 8, 377-388. doi: 10.3109/00952998109009561
5. Brehm, J. (1966). A theory of psychological reactance. New York, NY: Academic Press.
6. Brehm, S. S., & Brehm, J. W. (1981). Psychological reactance: A theory of freedom and control. San Diego, CA: Academic Press.
7. Brodie, M., Foehr, U., Rideout, V., Baer, N., Miller, C., Flournoy, R., & Altman, D. (2001). Communicating health information through the entertainment media: A study of the television drama ER lends support to the notion that Americans pick up information while being entertained. Health Affairs, 20, 192-199. doi: 10.1377/hlthaff.20.1.192
8. Crowne, D. P., & Marlowe, D. (1960). A new scale of social desirability independent of psychopathology. Journal of Consulting Psychology, 24(4), 349-354. doi: 10.1037/h0047358
9. Farrar, K. M. (2006). Sexual intercourse on television: Do safe sex messages matter? Journal of Broadcasting and Electronic Media, 50, 635-650. doi: 10.1207/s15506878jobem5004_4
10. Giles, D. C. (2002). Parasocial interaction: A review of the literature and a model for future research. Media Psychology, 4(3), 279-305.
11. Green, M. C., & Brock, T. C. (2000). The role of transportation in the persuasiveness of public narratives. Journal of Personality and Social Psychology, 79, 701-721. doi: 10.1037//0022-3514.79.5.701
12. Green, M. C., Brock, T. D., & Kaufman, G. F. (2004). Understanding media enjoyment: The role of transportation into narrative worlds. Communication Theory, 14, 311-327. doi: 10.1111/j.1468-2885.2004.tb00317.x
13. Greenberg, B. S., Salmon, C. T., Patel, D., Beck, V., & Cole, G. (2004). Evolution of an E-E research agenda. In A. Singhal, M. J. Cody, E. M. Rogers & M. Sabido (Eds.), Entertainment-education and social change: History, research and practice (pp. 192-206). Mahwah, NJ: Erlbaum.
14. Hinyard, L. J., & Kreuter, M. W. (2007). Using narrative communication as a tool for health behavior change: A conceptual, theoretical, and empirical overview. Health Education & Behavior, 34, 777-792. doi: 10.1177/1090198106291963
15. Holbert, R. L., & Stephenson, M. T. (2002). Structural equation modeling in the communication sciences, 1995-2000. Human Communication Research, 28, 531-551.
16. Hong, S.-M., & Faedda, S. (1996). Refinement of the Hong psychological reactance scale. Educational and Psychological Measurement, 56(1), 173-182. doi: 10.1177/0013164496056001014
17. Horton, D., & Wohl, R. R. (1956). Mass communication and para-social interaction: Observations on intimacy at a distance. Psychiatry, 19, 215-229.
18. Klingle, R. S., & Aune, K. S. (1994). Effects of a daytime serial and a public service announcement in promoting cognitions, attitudes, and behaviors related to bone-marrow testing. Health Communication, 6, 225-245. doi: 10.1207/s15327027hc0603_4
19. Morgan, S. E., Movius, L., & Cody, M. J. (2009). The power of narratives: The effect of entertainment television organ donation storylines on the attitudes, knowledge, and behaviors of donors and nondonors. Journal of Communication, 59, 135-151. doi: 10.1111/j.1460-2466.2008.01408.x
20. Moyer-Gusé, E. (2008). Toward a theory of entertainment persuasion: Explaining the persuasive effects of entertainment-education messages. Communication Theory, 18, 407-425. doi: 10.1111/j.1468-2885.2008.00328.x
21. Moyer-Gusé, E. (2010). Preference for television programs about sexual risk: The role of program genre and perceived message intent. Media Psychology, 13, 180-199. doi: 10.1080/15213261003800751
22. Moyer-Gusé, E., Chung, A., & Jain, P. (2011). Identification with characters and discussion of taboo topics after exposure to an entertainment narrative about sexual health. Journal of Communication, 61, 387-406. doi: 10.1111/j.1460-2466.2011.01551
23. Moyer-Gusé, E., Mahood, C., & Brookes, S. (2011). Entertainment-education in the context of humor: Effects on safer-sex intentions and risk perceptions. Health Communication, 26, 765-774. doi: 10.1080/10410236.2011.566832
24. Moyer-Gusé, E., & Nabi, R. L. (2010). Explaining the persuasive effects of narrative in an entertainment television program: Overcoming resistance to persuasion. Human Communication Research, 36, 25-51.
25. Nabi, R. L., Moyer-Gusé, E., & Byrne, S. (2007). All joking aside: An investigation into the persuasive effect of funny social issue messages. Communication Monographs, 74, 29-54. doi: 10.1080/03637750701196896
26. Rubin, A. M., &Perse, E. M.(1987). Audience activity and soap opera involvement: A uses and effects investigation. Human Communication Research, 14, 246-268.
27. Russell, C. A., Russell, D. W., & Grube, J. W. (2009). Nature and impact of alcohol messages in a youth-oriented television series. Journal of Advertising, 38, 97-111. doi: 10.2753/JOA0091-3367380307
28. Singhal, A., & Rogers, E. M. (1999). Entertainment-education: A communication strategy for social change. Mahwah, NJ: Erlbaum.
29. Singhal, A., & Rogers, E. M. (2001). The entertainment education strategy in communication campaigns. In R. E. Rice, & C. K. Atkin (Eds.), Public communication campaigns (3rd edition, pp. 343-356). Thousand Oaks, CA: Sage.
30. Singhal, A., & Rogers, E. M. (2004). The status of entertainment-education worldwide. In A. Singhal, M. J. Cody, E. M. Rogers, & M. Sabido (Eds.), Entertainment-education and social change: History, research, and practice (pp. 3-20). Mahwah, NJ: Erlbaum.
31. Singhal, A., Cody, M. J., Rogers, E. M., & Sabido, M. (2004). Entertainment-education and social change: History, research, and practice. Mahwah, NJ: Erlbaum.
32. Slater, M. D., & Rouner, D. (2002). Entertainment-education and elaboration likelihood: Understanding the processing of narrative persuasion. Communication Theory, 12, 173-191. doi: 10.1111/j.1468-2885.2002.tb00265.x
33. Slater, M. D., Rouner, D., & Long, M. (2006). Television dramas and support for controversial public policies: Effects and mechanisms. Journal of Communication, 56, 235-252. doi: 10.1111/j.1460-2466.2006.00017.x
34. Vidmar, N., & Rokeach, M. (1974). Archie Bunker's bigotry: A study in selective perception and exposure. Journal of Communication, 24, 36-47. doi: 10.1111/j.1460-2466.1974.tb00353.x
35. Wang, J., & Calder, B. J. (2006). Media transportation and advertising. Journal of Consumer Research, 33, 151-162. doi: 10.1086/506296
36. Wilkin, H. A., Valente, T. W., Murphy, S., Cody, M. M., Huang, G., & Beck, V. (2007). Does EE work with Latinos in the United States? Identification and the effects of a telenovela breast cancer storyline. Journal of Health Communication, 12, 455-469. doi: 10.1080/10810730701438690
37. Wilson, B. J., Linz, D., Donnerstein, E., & Stipp, H. (1992). The impact of social issue television programming on attitudes toward rape. Human Communication Research, 19, 179-208. doi: 10.1111/j.1468-2958.1992.tb00299