The power of narratives: The effect of entertainment television organ donation storylines on the attitudes, knowledge, and behaviors of donors and nondonors

Journal of Communication

Volumn 59, Issue 1, 2009, Pages 135-151

  Morgan, Susan E ^a   Movius, Lauren ^b   Cody, Michael J ^b  

^a PURDUE UNIVERSITY   (United States)

^b UNIVERSITY OF SOUTHERN CALIFORNIA   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

KNOWLEDGE; MASS MEDIA; TELEVISION;

EID: 63649092774     PISSN: 00219916     EISSN: 14602466     Source Type: Journal    
DOI: 10.1111/j.1460-2466.2008.01408.x     Document Type: Article

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