Understanding consumer recommendation behavior in a mobile phone service context

16th European Conference on Information Systems, ECIS 2008

Volumn , Issue , 2008, Pages

  Chen, Wen Kuo ^a   Huang, Heng Chiang ^a   Chou, Seng Cho T ^a  

^a NATIONAL TAIWAN UNIVERSITY   (Taiwan)

Author keywords

Customer recommendations; Flow experience; Hedonic value; Third generation (3G) services; Utilitarian value

Indexed keywords

CUSTOMER RECOMMENDATIONS; FLOW EXPERIENCE; HEDONIC VALUE; THIRD-GENERATION (3G) SERVICES; UTILITARIAN VALUE;

CUSTOMER SATISFACTION; INFORMATION SYSTEMS; RESEARCH; SALES;

CONSUMER BEHAVIOR;

EID: 84870642861     PISSN: None     EISSN: None     Source Type: Conference Proceeding    
DOI: None     Document Type: Conference Paper

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