메뉴 건너뛰기




Volumn 21, Issue 4, 2004, Pages 77-87

An analysis of health marketing quarterly 1991-2002

Author keywords

Article methodology; Authors; Content analysis; Health care marketing; Research productivity

Indexed keywords

ARTICLE; HEALTH SERVICE; HUMAN; MEDICAL LITERATURE; MEDICAL RESEARCH; METHODOLOGY; PUBLICATION; SOCIAL MARKETING;

EID: 14644409775     PISSN: 07359683     EISSN: None     Source Type: Journal    
DOI: 10.1300/J026v21n04_05     Document Type: Article
Times cited : (5)

References (12)
  • 1
    • 0040521436 scopus 로고    scopus 로고
    • Employee Health Insurance Decisions in a Flexible Benefits Environment
    • Barringer, Melissa W. and George T. Milkovich (1996), "Employee Health Insurance Decisions in a Flexible Benefits Environment," Human Resource Management, Fall, 293-315.
    • (1996) Human Resource Management , vol.FALL , pp. 293-315
    • Barringer, M.W.1    Milkovich, G.T.2
  • 2
    • 0011646874 scopus 로고
    • Publication Productivity in the Three Leading Advertising Journals: Inaugural Issues Through 1988
    • Barry, Thomas E. (1990), "Publication Productivity in the Three Leading Advertising Journals: Inaugural Issues Through 1988," Journal of Advertising 19, 52-60.
    • (1990) Journal of Advertising , vol.19 , pp. 52-60
    • Barry, T.E.1
  • 4
    • 0344257484 scopus 로고    scopus 로고
    • How Surveys Answer a Key Question: Are Consumers Satisfied with Managed Care?
    • February
    • Donelan, Karen (1996), "How Surveys Answer a Key Question: Are Consumers Satisfied with Managed Care?" Managed Care, February.
    • (1996) Managed Care
    • Donelan, K.1
  • 5
    • 0041902066 scopus 로고    scopus 로고
    • Author and Institution Productivity in Industrial Marketing Management from 1971 to 1998
    • Ford, John B., Michael S. LaTour, and Tony L. Henthorne (2001), "Author and Institution Productivity in Industrial Marketing Management from 1971 to 1998," Industrial Marketing Management 30, (July), 441-452.
    • (2001) Industrial Marketing Management , vol.30 , Issue.JULY , pp. 441-452
    • Ford, J.B.1    LaTour, M.S.2    Henthorne, T.L.3
  • 6
    • 0002673117 scopus 로고    scopus 로고
    • A Cyber Revolt in Health Care
    • October
    • Green, Heather (1998), "A Cyber Revolt in Health Care," Business Week, October 19, 154-156.
    • (1998) Business Week , vol.19 , pp. 154-156
    • Green, H.1
  • 7
    • 0039005042 scopus 로고    scopus 로고
    • Publication Productivity in the Three Leading U.S. Advertising Journals: 1989 through 1996
    • Henthorne, Tony L., Michael S. LaTour, and Tina Loraas (1998), "Publication Productivity in the Three Leading U.S. Advertising Journals: 1989 through 1996," Journal of Advertising XXVII, 53-63.
    • (1998) Journal of Advertising , vol.27 , pp. 53-63
    • Henthorne, T.L.1    LaTour, M.S.2    Loraas, T.3
  • 9
    • 0031091924 scopus 로고    scopus 로고
    • Contributions to Marketing Theory and Practice from Industrial Marketing Management
    • LaPlaca, Peter J. (1997), "Contributions to Marketing Theory and Practice from Industrial Marketing Management," Journal of Business Research 38, 179-198.
    • (1997) Journal of Business Research , vol.38 , pp. 179-198
    • LaPlaca, P.J.1
  • 10
    • 0035753675 scopus 로고    scopus 로고
    • Using the Internet to Deliver Health Care Value
    • McStravic, Scott (2001), "Using the Internet to Deliver Health Care Value," Health Marketing Quarterly, 19:2, 23-32.
    • (2001) Health Marketing Quarterly , vol.19 , Issue.2 , pp. 23-32
    • McStravic, S.1
  • 12
    • 0040521439 scopus 로고    scopus 로고
    • Why Do Employees Keep Choosing the High-Premium Health Care Plan?
    • Sturman, Michael C., John W. Boudreau, and Richard J. Corcoran (1996), "Why Do Employees Keep Choosing the High-Premium Health Care Plan?" Human Resource Management, 35:3, 317-342.
    • (1996) Human Resource Management , vol.35 , Issue.3 , pp. 317-342
    • Sturman, M.C.1    Boudreau, J.W.2    Corcoran, R.J.3


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.