Developing a marketing function in public healthcare systems: A framework for action

Health Policy

Volumn 78, Issue 2-3, 2006, Pages 340-352

  Lega, Federico ^a  

^a BOCCONI UNIVERSITY   (Italy)

Author keywords

Healthcare organizations; Marketing; National health service

Indexed keywords

ARTICLE; COMMUNITY; ENVIRONMENT; FINANCIAL MANAGEMENT; HEALTH CARE COST; HEALTH CARE ORGANIZATION; HEALTH CARE SYSTEM; HEALTH PRACTITIONER; HEALTH SERVICE; HUMAN; MARKETING; MEDICAL LITERATURE; MEDICAL RESEARCH; POPULATION; PUBLIC HEALTH; PUBLIC HEALTH SERVICE;

HEALTH FACILITIES; HUMANS; ITALY; MARKETING; NATIONAL HEALTH PROGRAMS; PROGRAM DEVELOPMENT;

EID: 33747338995     PISSN: 01688510     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.healthpol.2005.11.013     Document Type: Article

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