Applying social marketing in health care: Communicating evidence to change consumer behavior

Medical Decision Making

Volumn 28, Issue 5, 2008, Pages 781-792

  Evans, W Douglas ^a   McCormack, Lauren ^a  

^a RTI INTERNATIONAL   (United States)

Author keywords

Countermarketing; Health care consumers; Health care provider; Informed decision making; Social marketing

Indexed keywords

ARTICLE; CANCER SCREENING; CANCER THERAPY; COMPETITION; CONSUMER ATTITUDE; DECISION MAKING; DRUG INDUSTRY; DRUG MARKETING; HEALTH CARE; HEALTH CARE PERSONNEL; PROSTATE CANCER; PUBLIC HEALTH; SOCIAL MARKETING;

AMINES; ANTI-ANXIETY AGENTS; BIPOLAR DISORDER; CONSUMER HEALTH INFORMATION; CYCLOHEXANECARBOXYLIC ACIDS; DELIVERY OF HEALTH CARE; DRUG INDUSTRY; EVIDENCE-BASED MEDICINE; FEMALE; GAMMA-AMINOBUTYRIC ACID; HUMANS; MALE; PERSUASIVE COMMUNICATION; PROSTATIC NEOPLASMS; RISK REDUCTION BEHAVIOR; SMOKING; SOCIAL MARKETING;

EID: 52149110374     PISSN: 0272989X     EISSN: 1552681X     Source Type: Journal    
DOI: 10.1177/0272989X08318464     Document Type: Article

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