Decomposing the country-of-origin construct: An empirical test of country of parts and country of assembly

Journal of International Consumer Marketing

Volumn 10, Issue 4, 1999, Pages 69-91

  Insch, Gary S ^a   McBride, J Brad ^b  

^a BOSTON UNIVERSITY   (United States)

^b INSTITUTO TECNOLÓGICO AUTÓNOMO DE MÉXICO   (Mexico)

Author keywords

County of origin; County of parts; Perceived product quality

Indexed keywords

EID: 0348232589     PISSN: 08961530     EISSN: 15287068     Source Type: Journal    
DOI: 10.1300/J046v10n04_05     Document Type: Article

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