Segmentation of Chinese adolescent girls using gender roles and ideal female images

Journal of Consumer Marketing

Volumn 29, Issue 7, 2012, Pages 521-531

  Chan, Kara ^a   Ng, Yu Leung ^a  

^a HONG KONG BAPTIST UNIVERSITY   (Hong Kong)

Author keywords

Gender roles; Global brands; Hong Kong; Market segmentation; Psychographics; Segmentation; Young consumers

Indexed keywords

EID: 84868036190     PISSN: 07363761     EISSN: None     Source Type: Journal    
DOI: 10.1108/07363761211275027     Document Type: Article

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