Reference groups and product line decisions: An experimental investigation of limited editions and product proliferation

Management Science

Volumn 56, Issue 4, 2010, Pages 621-644

  Amaldoss, Wilfred ^a   Jain, Sanjay ^b  

^a DUKE UNIVERSITY   (United States)

^b TEXAS A AND M UNIVERSITY   (United States)

Author keywords

Experimental economics; Game theory; Product line; Reference groups

Indexed keywords

CONSUMER EVALUATION; CONTEXTUAL EFFECTS; EMPIRICAL RESEARCH; EXPERIMENTAL ANALYSIS; EXPERIMENTAL ECONOMICS; EXPERIMENTAL INVESTIGATIONS; LUXURY GOODS; MULTIPLE PRODUCTS; PRODUCT CATEGORIES; PRODUCT PROLIFERATION; PRODUCT-LINES; PURCHASE DECISION; REFERENCE GROUP; REINFORCEMENT MECHANISMS;

GAME THEORY; PROFITABILITY; REINFORCEMENT;

GROUP TECHNOLOGY;

EID: 77950825786     PISSN: 00251909     EISSN: 15265501     Source Type: Journal    
DOI: 10.1287/mnsc.1090.1133     Document Type: Article

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