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Volumn 114, Issue 11, 2012, Pages 1613-1625

The convenience consumer's dilemma

Author keywords

Consumer behaviour; Convenience foods; Decision making; Dilemma; Focus groups; Motivation (psychology)

Indexed keywords


EID: 84868017021     PISSN: 0007070X     EISSN: None     Source Type: Journal    
DOI: 10.1108/00070701211273090     Document Type: Article
Times cited : (24)

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