Information, promotion, and the adoption of innovative consumer durables

Journal of Product Innovation Management

Volumn 26, Issue 4, 2009, Pages 441-454

  Song, Michael ^a   Parry, Mark E ^b  

^a UNIVERSITY OF MISSOURI KANSAS CITY   (United States)

^b NONE

Author keywords

[No Author keywords available]

Indexed keywords

ADOPTION DECISIONS; COMMUNICATION TOOLS; COMPLEMENTARY PRODUCTS; CONSUMER DURABLES; CONTROL GROUPS; DVD PLAYERS; EMPIRICAL ANALYSIS; EXPERIMENTAL DATUM; MANAGERIAL IMPLICATIONS; NEW PRODUCTS; PURCHASE PRICES; REAL-WORLD EXPERIMENTS; TREATMENT GROUPS; VERBAL COMMUNICATIONS;

DATA STORAGE EQUIPMENT; SALES; VIDEODISKS;

GROUP TECHNOLOGY;

EID: 65149084946     PISSN: 07376782     EISSN: 15405885     Source Type: Journal    
DOI: 10.1111/j.1540-5885.2009.00670.x     Document Type: Article

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