The consumption of music as self-representation in social interaction

Australasian Marketing Journal

Volumn 17, Issue 1, 2009, Pages 16-26

  Larsen, Gretchen ^a   Lawson, Rob ^b   Todd, Sarah ^b  

^a BRADFORD UNIVERSITY SCHOOL OF MANAGEMENT   (United Kingdom)

^b UNIVERSITY OF OTAGO   (New Zealand)

Author keywords

Product usage; Self concept; Self representation; Situation effects; Symbolic consumer behaviour

Indexed keywords

EID: 68049096296     PISSN: 14413582     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.ausmj.2009.01.006     Document Type: Article

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