Fear appeals in anti-smoking advertising: How important is self-efficacy?

Journal of Marketing Management

Volumn 28, Issue 11-12, 2012, Pages 1419-1437

  Manyiwa, Simon ^a   Brennan, Ross ^b  

^a MIDDLESEX UNIVERSITY   (United Kingdom)

^b UNIVERSITY OF HERTFORDSHIRE   (United Kingdom)

Author keywords

fear appeals; perceived ethicality; self efficacy; social marketing

Indexed keywords

EID: 84867534107     PISSN: 0267257X     EISSN: 14721376     Source Type: Journal    
DOI: 10.1080/0267257X.2012.715092     Document Type: Article

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