Images as anti-smoking fear appeals: The effect of emotion on the persuasion process

Information Design Journal

Volumn 15, Issue 1, 2007, Pages 21-36

  Timmers, Rian ^a   Van Der Wijst, Per ^b  

^a RADBOUD UNIVERSITY NIJMEGEN   (Netherlands)

^b TILBURG UNIVERSITY   (Netherlands)

Author keywords

Antismoking warnings; Emotion; Fear appeal; Persuasion process; Target group

Indexed keywords

EID: 43249147534     PISSN: 01425471     EISSN: 1569979X     Source Type: Journal    
DOI: 10.1075/idj.15.1.04tim     Document Type: Article

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