Too much of a good thing: The benefits of implementation intentions depend on the number of goals

Journal of Consumer Research

Volumn 39, Issue 3, 2012, Pages 600-614

  Dalton, Amy N ^a   Spiller, Stephen A ^b  

^a HONG KONG UNIVERSITY OF SCIENCE AND TECHNOLOGY   (Hong Kong)

^b UNIVERSITY OF CALIFORNIA   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 84867031994     PISSN: 00935301     EISSN: None     Source Type: Journal    
DOI: 10.1086/664500     Document Type: Article

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