Green marketing: A study of consumers' attitude towards environment friendly products

Asian Social Science

Volumn 8, Issue 12, 2012, Pages 117-126

  Cherian, Jacob ^a   Jacob, Jolly ^a  

^a ABU DHABI UNIVERSITY   (United Arab Emirates)

Author keywords

Consumer attitude; Green marketing; Green products

Indexed keywords

EID: 84866951920     PISSN: 19112017     EISSN: 19112025     Source Type: Journal    
DOI: 10.5539/ass.v8n12p117     Document Type: Article

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