"Marketing and flexibility": Debates past, present and future

European Journal of Marketing

Volumn 46, Issue 10, 2012, Pages 1257-1267

  Combe, Ian ^a  

^a ASTON UNIVERSITY   (United Kingdom)

Author keywords

Flexibility; Management strategy; Marketing strategy; Strategic flexibility

Indexed keywords

EID: 84866722937     PISSN: 03090566     EISSN: None     Source Type: Journal    
DOI: 10.1108/03090561211248116     Document Type: Article

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