Capabilities for strategic flexibility: a cognitive content framework

European Journal of Marketing

Volumn 38, Issue 11-12, 2004, Pages 1456-1480

  Combe, Ian A ^a   Greenley, Gordon E ^b  

^a LONDON METROPOLITAN UNIVERSITY   (United Kingdom)

^b ASTON UNIVERSITY   (United Kingdom)

Author keywords

Cognition; Competitive advantage; Dynamics; Marketing; Marketing strategy

Indexed keywords

EID: 33745470778     PISSN: 03090566     EISSN: None     Source Type: Journal    
DOI: 10.1108/03090560410560191     Document Type: Article

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